Carousel transforms SIA Dermatology communication with digital signage

Reference in skin cancer treatment and cosmetics in several states of the United States, SIA Dermatology has chosen the solutions of digital signage of Carousel to better disseminate your services.

SIA Dermatology, one of Alabama's leading cosmetic and skin cancer treatment service centers, in the Southeastern United States, offers its services to a broad demographic in several states.

To offer a more attractive approach to the company, useful information for the patient, consultations and promotions beyond the traditional communication strategy, the Marketing Director of SIA Dermatology, Amy Alexander, has opted for the novelties of digital signage of Carousel.

Among the arguments to strengthen the marketing and sales department of this medical center with digital signage technology from Carusel, highlights its ease, his cloud platform optimized and its large number of functions.

“I wanted to bring a focus on Fortune 500 as a commercial strategy, explains Amy Alexander.. I found a Carousel webinar in which they showed how their software interacts with Apple TV for media playback. Since I hadn't used digital signage before, I liked the idea of integrating this as a single application platform that would function as a system. plug-and-play and help me create custom content easily. They say content is king and distribution is queen, and Carousel Cloud It's the wheel that keeps it all running”.

previously, Alexander evaluated five digital signage solutions from companies of all sizes, to the selection of Carousel Cloud, with which all the content for exhibitions in the lobby and the consultation room of SIA Dermatology is now created, that is updated daily.

"I've worked with several CMS platforms and none is as perfect as the one offered by Carousel Cloud, says Alexander.. I think about what our goals are for that day, I create graphics and add video clips ranging from thirty seconds to two minutes long. I can adapt very different content for each space and easily organize it into a playlist”.

Content includes general announcements and promotions about treatment options in the lobby and slideshows in the consultation room, specifically oriented to the needs of the patient.

In this way, a patient can view a slideshow about surgical procedures, while another knows the cosmetic services that help achieve a certain dermatological goal. Often, Digital signage helps them promote cross-services to achieve a specific marketing goal.

"Content rotates all day long, which helps us with conversion rates when it comes to selling products and treatments, as well as educating patients, Alexander points out.. It is important to keep content continuously updated. We make it fun for patients, such as reminding them to use sunscreen as the weekend approaches and adding Widgets with the time, The weather and the word of the day”.

One of the advantages of Carousel Cloud is that it is possible to upload content from anywhere, “So I don't have to be tied to my desk. Everything is web-based and I can upload whenever and wherever I want”.

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