Lenovo bets on its diversified production to close the year positively

Facing the logistics problems of the market, Lenovo advocates its diversified production to cope more flexibly with the demand of the Christmas campaign, and a strategy focused on technological improvement as a company.

This has been explained Alberto Ruano, country manager of Lenovo (top image), in front of the media: “durante la pandemia muchas empresas han sufrido mucho al estar muy localizadas. In our case, we are a global company, with a diversified production with capillarity: todo lo que vendemos lo fabricamos nosotros”.

This vision allows them to be ‘relatively’ calmer before the logistical problems that are looming for the imminent Christmas campaign this year, although the lack of microchips to respond to high demand and the fluidity of maritime transport in China do not play in its favor either..

Despite this, Ruano ha subrayado que “hemos conseguido ser número uno, and we will make a change of strategy to improve technologically as a company. We have 7.000 active partners que efectúan compras recurrentes y buenas alianzas con la industria”.

In this line, Miguel Hernandez, director of consumption provides the positive figures of the beginning of the Christmas campaign: “pese a que el mercado está cayendo un 18% in unit sales, we're still growing because people still want technology. This is a very good year for us, pese a ser turbulento”.

In addition to a powerful proposal in high quality laptops and in sizes of 14 and 15″; convertibles and a wide range of Android tablets, in which according to the consultant GFK are positioned for the first time as number one in the market in this last business segment, the company presented its commitment to the Monitors, in which they carry from 2017.

In this line, Lenovo currently has 53 models, in which the Q Series as the highest range, with the monitor Q27 as a benchmark for innovation, in which the entire screen is a speaker.

The company offers a proposal of auxiliary monitors or second equipment, high quality and lightness, as the L Series and the D Series, and a powerful model for Gaming: Legion Y25g-30. In addition, from 1 january all equipment will have a three-year warranty.

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