Genelec at Snow Cape Pavilion

The Snow Cape Pavilion of Finland in the expo 2020 dubai has 74 Speakers Genelec 4430 Smart IP, located in the exhibition area and configured as a custom immersive set, while ten others are in charge of the sound artistic content of 'The Land of Snow'.

Genelec has joined forces with Business Finland to showcase your networked speaker technology Smart IP in the expo 2020 dubai, that opened its doors on 1 of October and can be visited until the 31 March 2022. A total of 84 Speakers 4430 Smart IP are installed in the Snow Cape Pavilion from Finland, including a set of ten-channel immersive speakers that reproduces sound art, specially commissioned by the Finnish composer Emilia Takayama, entitled 'The Land of Snow'.

The combination of Smart IP technology and Emilia Takayama's sound art is a particularly pleasant and natural combination, since 'The Land of Snow' represents the Finnish seasons of the year, creating an enveloping atmosphere through instrumentation, melody and harmony, in addition to the sound recordings of nature, that are embedded in the composition.

Genelec at The Gorge Snow Cape Pavilion

Under the slogan “Connecting minds and creating the future“, the Expo 2020 Dubai is the first World Expo to be held in the Middle East region, Africa and South Asia (MEASA). Create an opportunity for attendees from around the world to meet and connect with each other, share ideas, learn and innovate. Postponed until this year, due to the global pandemic, the Expo has participants from 192 countries and is expected to attract millions of visitors during its six months of duration.

In the Snow Cape Pavilion (Cape Snow), más de cien empresas finlandesas presentan soluciones para recursos naturales y energía, TIC y digitalización, ciudades inteligentes, technology, education, Bless you, diseño y turismo.

En este espacio se destacará la simbiosis entre las personas, Nature and technology. Los visitantes harán un recorrido por los principales puntos fuertes del país: educación y conocimientos técnicos, funcionalidad y bienestar, nature and sustainability.

Genelec 4430 Smart IP en Snow Cape Pavilion

Genelec Smart IP

Genelec Smart IP speakers combine optimal sound quality with the convenience of a single cable, providing food, audio and management functions via a standard CAT cable.

PoE-powered and compatible with audio streams dante and AES67 IP, installers can also deploy Genelec's Smart IP Manager software to configure an almost unlimited number of rooms, Areas, speakers and audio channels. In addition, provides device discovery, the individual equalization of each speaker, system organization and health monitoring.

Fabricados con aluminio reciclado, de acuerdo con las normas medioambientales más estrictas y proporcionando una larga vida útil y total fiabilidad, Smart IP encapsula el espíritu de Finlandia: excelencia técnica, diseño nórdico de gran belleza estética y un compromiso total con el desarrollo sostenible.

In the Snow Cape Pavilion, 74 Speakers 4430 Smart IP están situados en la zona de exposición, configurados como un conjunto inmersivo personalizado, while the other ten are in charge of the artistic sound content of ‘The Land of Snow’ in the area of The Gorge of the building.

The entire system is powered through Dante, using standard PoE+ network switches. It was designed by Genelec and commissioned by GSL Professional in Dubai, your local distribution partner. The installation and programming of the system was carried out by Audico Systems from Finland.

Throughout the six months that the Expo lasts, the Snow Cape Pavilion will allow visitors to learn more about Genelec's technologies, in addition to hosting events of associated companies, thematic conferences, VIP events and special celebrations of Finland's National Day and Christmas.


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by • 3 nov, 2021
• section: audio, Case studies