4K-HDR Summit announces the celebration of the 8th edition and takes stock of this 2021

more than 400 executives and 2.000 visitors from 48 countries have participated in person and virtually in the 4K-HDR Summit 2021, which has been held in Malaga.

The organizer Medina Media Events, that has the magazine Panorama Audiovisual as a media partner, has announced the eighth edition of the 4K-HDR Summit. Its celebration will also be held in hybrid format, during the 14 to the 18 November 2022.

"In the eighth edition we will reinforce the face-to-face agenda, with at least two of the five days, and we will keep on our platform numerous virtual presentations, that allow us the participation of the best specialists from all over the world in Ultra High Definition (UHD), to share your progress and projects with all attendees, national and international, no need to move", Says Ricardo Medina, CEO of Medina Media Events.

"It is very difficult to match the agendas to move all of them and on the same dates to the same place. That is why the virtual part of the event complements the face-to-face of the 4K-HDR Summit and keeps the event alive for the international community. 365 days of the year on our Video on Demand platform (VOD) prior registration, for otherwise all that knowledge would be lost.", medina explains.

Among the milestones that the 7th edition of the 4K HDR Summit has had, the celebration of the Presidents Day, which is only held annually at this event, and which involves the meeting and debate of the three highest representatives of the associations of the Ultra High Definition (UHD) worldwide; the UHD Alliance (Michael Zink), the UltraHD Forum (Nandhu Nandhukamar) and the 8K Association (Chris Chinnock).

The hybrid format has allowed to gather in the 4K HDR Summit 2021 to the best 'speakers' worldwide in fields such as content, production, manufacturing or research.

In relation to 4K content, Hdr (High Dynamic Range) and 8K, among the more than 40 Speakers who formed this year's agenda have been representatives of the BBC (Great Britain), NHK (Japan), Obs (Olympic Broadcasting Services), NASA (USED), OMDIA (Great Britain), and the presidents and founders of pioneering production companies such as Travel XP 4K HDR (India) and the French The Explorers, Saint Thomas Productions and Paramax Films.

"No other event worldwide manages to bring them all together", says Medina, which he organized in 2015 the first edition of the 4K Summit.

UHD Spain

After editing 2020, that was totally virtual because of the pandemic, this year's edition has extended its agenda from three to five days and has had a marked Spanish accent, especially for hosting the first assembly of the association of UHD Spain. This was born in January and already has 36 partner and collaborating companies, among which are 20 Spanish audiovisual groups, private and public, national and regional.

"The physical reunion at the National Digital Content Pole in Malaga of one hundred professionals committed to Ultra High Definition in Spain has exceeded expectations. And everyone is already thinking about next year's edition, in which there will also be a reunion with international experts", Medina overtakes.

The hundred attendees of this year's opening day were able to enjoy the presentation of the UHD Spain White Paper and enjoy more than six hours of networking on a very intense day. In addition, were able to compare and comment on the broadcasts that are being made in UHD in more than 40 cities throughout Spain of two demo channels in 4K (SDR and HDR), satellite receptions and channel streaming in tests that could potentially already be seen by DTT more than 50% and by Internet and satellite the 100% of the Spanish population.

A score of companies and multinationals have joined as sponsors to the seventh edition of the 4K HDR Summit, as Dolby (USED), Synamedia (USED), Ateme (France), Fraunhofer (Germany), Eutelsat (France), canon (Japan), Nokia (Finland), Rohde & Schwarz (Germany) and Vestel (Turkey).

On the Spanish side, Tedial also participated, Cellnex, Axion, RTVA, Hispasat and institutions such as UHD Spain, Creative Europe Media Desk Andalusia and Malaga City Council, in addition to the National Digital Content Pole.

Virtual platform

Although the main virtue of the 4K-HDR Virtual platform is that it keeps all conferences accessible in Video on Demand (VOD), according to the first data a total of 2.272 users have already visited it in this edition since 48 Countries: Australia, Austria, Andorra, Germany, Saudi Arabia, Argentina, Bahrain, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Denmark, Spain, United States, Finland, France, Greece, Holland, India, Indonesia, Iran, Ireland, Italy, Japan, South Korea, Lithuania, Malaysia, Mexico, Nepal, Norway, New Zealand, Portugal, Poland, Qatar, Russia, Singapore, Sweden, Switzerland, Taiwan, Tunisia, Turkey, United Arab Emirates, United Kingdom and Vietnam.

More than a third of visitors have been Spanish (778), and these came from 15 distinct communities: Galicia, Asturias, Cantabria, Basque Country, Castile and León, Castilla La Mancha, Navarre, Canary Islands, Murcia, Balearic Islands, Community of Valencia, Aragon, in addition to Catalonia, Andalusia and Madrid, mostly.

The majority profiles have been CEOs, CIOs, CTOs and Innovation Directors, Business, Product, Strategy, Marketing, in addition to producers, filmmakers, engineers, consultants and researchers.

The 7th edition of the 4K-HDR Summit offered a final section dedicated to the UHD Spain association, in which the Ministry of Economic Affairs and Digital Transformation took part, RTVE, Cellnex, Hispasat, Ametic, Mediapro, Medina Media 4K and the Polytechnic University of Madrid (UPM), within the group of promoters of Ultra High Definition in Spain, to which they invited to join all those companies and professionals based in Spain interested in 4K, HDR and 8K.

The coordinators of the working groups of UHD Spain presented in the face-to-face day the activities carried out this year and those planned for 2022 in Recruitment (Yeray Alfageme), Postproduction (Xavi Bonet), Codification (Elena Burdiel), Emission (Xavi Redon), Reception (Sonia Valladares) and Technical Tests (Michael A. Kitt).

Another option that sponsors will take up again in the 8th edition of the 4K-HDR Summit will be the Demo Area, where they traditionally exhibit their products. This year, although the space was smaller, in addition to the broadcasts of the UHD Spain channel, the Finnish Nokia did take unpublished demonstrations.

Nokia presented several of the latest projects of its Bell Labs Spain: Amethyst (immersive video therapy for seniors over 5G), Disadis (public safety with image analysis by artificial intelligence on 5G), 5GRecords (volumetric video over 5G networks for events) and the Ingenious project (remote driving of an automatic guided vehicle with immersive cockpit and real-time video over 5G). Of the latter, a live demonstration was made at the National Digital Content Pole.

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