Herta BioMarketing adds new video analysis features for retail

The BioMarketing video analytics solution from Herta Provides, in its new version, real-time insights into customer behavior and business performance.

For the new version of BioMarketing, the company Herta ha introducido un control panel in which it shows more real-time information about the behavior of buyers in their journey through a business or establishment, which also allows you to view online data on the number of people and their recurrence, the average time of stay and the capacity.

Thanks to the video analytics of Herta it is possible to have a deeper descriptive of the different profiles of buyers in the retail environment, as well as identifying the ideal buyer in certain areas of interest.

BioMarketing incorporates a statistics filter by dates, in addition to allowing the user to measure the impact of campaigns seasonal that take place in each establishment or shopping center, helping to maximize return on investment with detailed analysis even by the hour.

It is a automatic and non-invasive technology that makes it easy to extract features from users (gender, age, mask, glasses, Etc.) and multi-face detection in real time thanks to live capture of images or video.

All this facilitates having continuous information of statistics on customers, target audience tracking, of intelligent advertising and the adaptation of content to the audience.

The type of identification is facial, contactless, remotely and on the move, with maximum resolution UHD (8K videos) and minimum facial of 24 pixels between eyes (until 50 recommended pixels), with a functioning of up to 30º (both horizontal and vertical).

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