Understanding Fluge 2021 brings together more than 2.350 AV industry professionals

The fifth edition of the open days of Fluge, held for three days at its facilities in Madrid, has had the participation of top-level speakers who have shown and analyzed the novelties of the AV industry to more than 2.350 Visitors.

The edition 2021 of Understanding Fluge, held on 23 to the 25 last November in its Madrid facilities, has offered an intense program of presentations, demos and exhibitions, entertainment, live shows and presentations by renowned professionals in the audiovisual industry.

more than 2.350 visitantes han conocido y aprendido de la experiencia de Robb Allan, sound engineer of Massive Attack and Radiohead; Joe Perez-Orive, marketing director of Live Nation Spain; Manuel Saucedo, CEO of Impulsa Eventos e Instalaciones; Julia Gomez Cora, CEO of Amapola Entertainment and Podland; Jesus Garcia, CEO of MKTG Spain; Raul Respaldiza, CEO of Zertior, and the electronic music of Dj Nano, among many others.

This AV meeting has been held in the new Plató Azúl and in the VIP Lounge de las instalaciones de Fluge Audiovisualesen Arganda del Rey (Madrid), which were equipped with advanced sound equipment, lighting and video, to which a mixed reality system has been added.

In addition to the presentations, en el Plató Azúl también se ubicaron los estands con las novedades de fabricantes y distribuidores como Santosom, Stonex, DAS Audio, Meyer Sound, Adam Hall, Earpro, EES, Monacor Iberia, Triple Wave and Kinson.

In addition, SeeSound, Stonex y Monacor Iberia several teams gave the space to carry out these open days, to which was added a space in which an interactive and immersive video game was shown, desarrollado en realidad virtual por el departamento de I+D y nuevas tecnologías de Fluge Audiovisuales.

As in previous editions, in this fifth call of Understanding Fluge the main activity was the presentations, presented on this occasion by Neil Sole, who also moderated the round tables that could be followed both in person and online through the company's social networks and that can be seen on its website.

Live and electronic music was also present at Understanding Fluge 2021 with the participation of Dj Nano and the Chuco Boys and its garage/rock.

Mixed reality

One of the most followed presentations that was repeated during the three days was the one offered by Omar Mohamed, programador de vídeo y responsable de I+D en el departamento de nuevas tecnologías de Fluge Audiovisuales.

In each of them, attendees were offered a demonstration of the new mixed reality system, as well as Unreal Engine and D3, in which its operation and possibilities were analyzed in detail.

City of Plato

One of the novelties of the edition was the exclusive presentation of the so-called City of Plato, a project for the construction of four large sets, two of them out of more than 2.000 m2, to be located in Arganda del Rey.

The event was attended by Pedro Guillermo Hita Tellez, Mayor of Arganda del Rey, and the architects of the enclosure Fernando de Mier and Consuelo López, together with the project shareholders Luis Parra (Discovery Business Strategies); David Garcia (Lacrew Design and Production) and Luis Berlanga (LouLadi).

This space, which will host film productions, Television, training and implementation of new technologies, has a total dimensions of 17.000 m2, whose award for the exploitation of sets corresponds to the company Active Landscapes, with Fluge Audiovisuales and Cinelux as approved technology providers.

specifically, these companies will provide technical support to all customer needs in the lighting area, video, sound, VFX and virtual environments. In addition, la escuela técnica del espectáculo Trade Formación will take care of the training of students in its facilities through masters and courses.

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