Icon Multimedia Avanza Evolution of Digital Signage for the new year

Data management and management of these by Digital Signage solutions remains, In general terms, The main priority for 2022, As the specialist advances Icon Multimedia, together with the advance in hyperpersonalization.

The Palencia company Icon Multimedia Keep working to transform the environment of the digital signage and shows the trends and evolution to 2022, “a year marked by uncertainty and recovery”.

In general terms, the Data management and the management of these in the Digital Signage solutions continues to follow the main priority, however, The need to continue evolving and innovating causes avant -garde technologies to integrate into the digital signage and advance in the hyperpersonalization, They point from this company, With the following trends for next year.

IoT consolidation in the Phygital store

The merger of the Internet of Things (IoT) and artificial intelligence (IA) With Digital Signage solutions it will be the key to differentiation for digital business transformation, since the personalization level will grow largely.

This integration makes the user experience much more comfortable. A clear example is its application in the sector retail, that allows customers to find the most appropriate products quickly, through multichannel experiences, Thanks touch screens, sensors, Mobile content, etc; getting a very positive emotional impact.

Consolidation of the QR code

One of the great challenges of recent years is that the Digital Signage is much more accessible. Pandemia has generalized the daily use of QR codes In any field, Due to the need to interact without contact and respecting social distancing.

Integrate QR codes into digital signage allows people to connect with content, either for more information, using the mobile phone as a second screen experience; or as a sales assistant to offer a much more personalized purchase experience for each customer.

More sophisticated integrations of other platforms

The ability of a digital signage solution to communicate with other platforms is one of the competitive advantages that differentiates market content managers.

Therefore, It will be time to perform more complete integrations: From much more advanced analytics, to complex developments adapted to the particularity of each business to take advantage of the digital signage network and create a 360º solution.

Programmatic advertising proliferation

Digital programmatic advertising arrives at the digital signage environment not only in its dooh version, but to conventional digital signage within each business.

This new and sophisticated marketing line seeks to reach a Much more specific target audience through the use of algorithms To address consumers, depending on your real user data. In this way, It is easier to launch the specific content to the right person in real time.