Moment Factory creates an immersive nightlife experience for Banff Gondola

The artistic concept behind Nightrise, the immersive experience of Banff Gondola, is based on Lumina de Moment Factory, which is inspired by the connection with nature enhancing the wonders of the Rockies.

On the mountain of Sulphur, in the Banff National Park, located in the Rocky Mountains, Moment Factory, in collaboration with Pursuit and Stoney Nakoda Nation, has created an immersive night experience for the Banff Gondola.

Along with Rocky Mountain-inspired cuisine and drinks served at the summit's restaurants, the experience Nightrise offers a new perspective on the iconic mountain range.

This begins when guests enter the gondola and embark on a multisensory journey.. At the top, they can stroll through the multi-level summit building and step out to the observation decks to reconnect with the magic that only emerges after sunset.

Inspired by natural phenomena such as cosmic rays and alpine brightness, multimedia effects, video projections and original soundscapes transform the site into a place for exploration and contemplation.

The artistic concept behind Nightrise is based on the series of night walks Lumina of Moment Factory, which is inspired by the connection with nature and created to enhance the wonders of each natural site.

Lumina is made up of a series of outdoor immersion experiences. Each Night Walk is a luminous journey that reveals the beauty of a natural place. They use an integrated multimedia system to immerse visitors of all ages in an imaginative world and provoke emotions. The natural landscapes are enhanced through an artistic multimedia transformation that establishes a second identity of the place, helping to maximize potential by extending economic activity beyond sunset.

The Nightrise experience stems from a combination of the storytelling-based approach of the Lumina Enchanted Night Walk series and the installation-driven approach of outdoor digital art exhibitions., such as North Forest Lights or Light Cycles.

With an inner and outer part, Nightrise fuses multimedia effects with nature to entice people to visit the Banff Gondola gondola during the winter months, specifically up to the 12 March.

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