Sony deploys technologies for content creators and the Bravia XR range in Las Vegas

With the purpose of "filling the world with emotion through the power of creativity and technology", the stand of Sony in ESC 2022 exhibits the new Bravia XR with Backlight Master Drive for Mini Led models, the professional drone Airpeak, your virtual production platform and more.

As noted Kenichiro Yoshida, President and CEO of Sony Group Corporation, before the public opening of the exhibition of ESC 2022 in Las Vegas, "Over the past two challenging years we have reaffirmed the importance of our purpose.. We want people to be able to connect more deeply with those who share the same interests and form stronger bonds within their communities.".

A vision that is reflected in the latest technologies and initiatives that the manufacturer shows in the contest to support creators, including the so-called Virtual production, that removes restrictions on video production; the new TV range Bravia XR with X technologyR Backlight Master Drive for new models Mini Led, and the professional drone Airpeak, among other new features.

specifically, Sony has added a new range of Mini Led to the Bravia XR TV series, incorporating unique signal processing technologies Cognitive Processor XR and Backlight Master Drive, that precisely controls the backlight of this equipment to achieve incredible dazzling lights, immersive display and deep blacks in every corner of the big screen, with three-dimensional sound.

During the contest, Sony has offered the live broadcast of 360 Reality Audio with technology spatial sound of David Bowie: A reality tour in 360 reality audio. The program reimagines historical images of live performances, combining sound and spatial images so users can experience realistic and immersive live performances.

The entrance of the company's stand is starred by a great Crystal Led showcasing content with Sony's latest innovations in areas such as virtual production and the future of sports entertainment, among others, that facilitate a production environment that integrates the background image with the subject in real time.

The combination made by Sony of Crystal Led, that projects high-definition background images with high contrast and rich color reproduction, together with the Venice film camera, "stimulates the creativity of creators", as they point out from the company.

As for sports monitoring technology, Hawk-Eye Innovations, Sony Group company, has advanced innovation in this environment with the introduction of new tracking systems (skeletal tracking) and data visualization, allowing you to instantly and accurately track athletes' movements and objects from video captures of live events, collect the skeleton data and virtually recreate the live action.

currently, Sony is conducting a PoC (proof of concept) with the football club Manchester City to create a global community of next-generation online fans that integrates the physical and virtual worlds.

This test will take advantage of the technologies of image analysis and detection from Sony, as well as Hawk-Eye tracking systems to explore the creation of new forms of entertainment and attract sports fans from around the world.

In addition, along with the University of Tokyo and Jaxa, Sony is promoting Starsphere, a project aimed at creating inspiring spatial experiences, and exhibits for the first time a model of a nanosatellite equipped with the manufacturer's camera equipment, which is scheduled for release at present 2022.

Another of the novelties that the company exhibits in Las Vegas is the professional drone Airpeak S1, whose commercialization has already begun in the US market. This is the smallest drone in the world to date, que puede equiparse con una cámara Alpha sin espejo de tamaño completo. It has an engine, a propeller, a patented control system and detection technology that enables high agility and dynamic and precise flight.

Other articles on Japan Space Exploration Agency-JAXA, CES2022, Hawk-Eye Innovations, Manchester City Football Club, Sony, University of Tokyo