Sony deploys technologies for content creators and the Bravia XR range in Las Vegas

With the purpose of “filling the world with emotion through the power of creativity and technology”, the stand of Sony in CES 2022 exhibits the new Bravia XR with Backlight Master Drive for the Mini Led models, the Airpeak professional drone, your virtual production platform and more.

As pointed out Kenichiro Yoshida, president and CEO of Sony Group Corporation, before the public opening of the exhibition CES 2022 in las vegas, “Throughout the last two challenging years we have reaffirmed the importance of our purpose. “We want people to be able to connect more deeply with those who share the same interests and form stronger bonds within their communities.”.

A vision that is reflected in the latest technologies and initiatives that the manufacturer shows at the contest to support creators, including the so-called Virtual production, that removes restrictions on video production; the new range of TV Bravia XR with X technologyR Backlight Master Drive for new models Mini Led, and the professional drone Airpeak, among other news.

Specifically, Sony has added a new range of Mini Leds to the Bravia XR series of televisions, incorporating exclusive signal processing technologies Cognitive Processor XR y Backlight Master Drive, that precisely controls the backlighting of these devices to achieve incredible dazzling lights, Immersive viewing and deep blacks in every corner of the large screen, with three-dimensional sound.

During the contest, Sony has offered live streaming of 360 Reality Audio with technology spatial sound of David Bowie: A reality tour in 360 reality audio. The program reimagines historical images of live performances, combining sound and spatial images so users can experience realistic and immersive live performances.

The entrance to the company's stand features a large Crystal Led featuring content featuring Sony's latest innovations in areas such as virtual production and the future of sports entertainment, among others, that facilitate a production environment that integrates the background image with the subject in real time.

The combination made by Sony of Crystal Led, projecting high-definition background images with high contrast and rich color reproduction, together with the Venice film camera, “stimulates the creativity of creators”, as the company points out.

Regarding sports monitoring technology, Hawk-Eye Innovations, Sony Group company, has advanced innovation in this environment with the introduction of new tracking systems (skeletal tracking) and of data visualization, allowing you to instantly and accurately track the movements of athletes and objects from video captures of live events, Collect skeleton data and virtually recreate live action.

At the moment, Sony is carrying out a PoC (proof of concept) with the football club Manchester City to create a next-generation global online fan community that integrates the physical and virtual worlds.

This test will take advantage of the technologies of image analysis and detection from Sony, as well as Hawk-Eye tracking systems to explore the creation of new forms of entertainment and attract sports fans around the world.

Besides, along with the University of Tokyo y Jaxa, Sony is promoting Starsphere, a project aimed at creating inspiring spatial experiences, and exhibits for the first time a mock-up of a nanosatellite equipped with the manufacturer's camera equipment, whose launch is planned at this time 2022.

Another novelty that the company exhibits in Las Vegas is the professional drone Airpeak S1, whose commercialization has already begun in the US market. It is the smallest drone in the world to date, which can be equipped with a full-size mirrorless Alpha camera. It has a motor, a propeller, a patented control system and sensing technology that enables high agility and dynamic, precise flight.