Visual Art provides centralized management to the network of 15.000 Kesko screens

The grocery store chain Kesko will integrate the CMS Signage Player software of Visual Art to create and publish content to more than 15.000 Digital screens distributed in their establishments.

The project is part of the agreement signed by retailer Kesko – which together with K-retailers form K Group, the largest operator in the commercial sector in Finland and one of the largest in Northern Europe-, with Visual Art to integrate your software CMS Signage Player as a common and centrally managed system for your network of digital signage displays.

The goal of this retailer was to have centralized control for the creation and publication of content on the more than 15.000 Digital Displayss installed in your establishments, since it had different solutions in different stores, which increased management complexity and maintenance cost.

The Visual Arts solution makes it easy for Kesko "to have a CMS for its entire network of screens with which to easily manage and adapt the content from a central location, as well as to create promotions and localized information for certain stores and individual screens", Explains Pontus Meijer, Business Director of Visual Art.

Both those responsible for Kesko and Visual Art have been involved throughout the process to build the new digital communication solution, from planning to installation, Ongoing maintenance and support, As both companies point out.

So he explains Pekka Valkearanta, CIO of Kesko Grocery Trade: "We were looking for simple digital signage software., Intuitive and easy to use to have full control of our digital fleet of 15.000 Screens. In addition, It was critical that the solution was integrated with other of our systems, something that the Visual Art team has successfully solved with their CMS".

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