NIO arrives in Europe with a spectacular Led installation of Visual Art

The first venue that NIO has opened in Europe is located in Oslo and here has opted for the spectacularity to attract customers with the design of two Led screens of some 40 m2 provided by Visual Art.

Tesla's Chinese competitor, NIO, has been established in Europe, with Norway as the car manufacturer's first market. An inauguration that has been accompanied by a spectacular Led installation provided by Visual Art.

Its first headquarters outside Asia has opened in Karl Johan in Oslo and this year it is planned to open another nine locations in Bergen, Stavanger, Trondheim and Kristiansand. The visualization technology solution for the Norway venue has been provided by Visual Art, a striking large format Led installation.

That NIO has chosen this area as the first city in which to establish itself in Europe and implement its electric car concept is not surprising., since this type of cars represented the 54% of the total number registered in the country during the past year.

Its exhibition hall, Called NIO House, has been designed in a large two-story space, right next to the Grand Hotel in the centre of Oslo.

The room itself is already amazing, both in terms of size and location and design, However, NIO wanted to do something that would draw even more attention to improve the store experience.: the large custom display, provided by Visual Art.

In total, there are two giant Led screens of approximately 40 square meters. One passes over both floors. The screens are specially designed and built according to a modular design, but also to fit inside.

"It's a challenge to build screens of this size., especially since the environment must be completely dust-free and dry for it to work.. This is a project that highlights how digital communication channels can improve the overall store experience.", Explains Pontus Meijer, Visual Art Revenue Director.

Visual Art is not only responsible for the hardware solution of the project, but also of the CMS system, Signage Player, to be used to control the content on the screen, which also poses ongoing challenges, given the size of the screens.

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