Shure Deploys Biamp Cambridge Acoustic Masking System in Its Offices

An acoustic masking system has been installed at Shure Chicago City Center Biamp Cambridge, that supports different volume levels, to cope with the sound distractions of the different areas.

To solve the acoustic problems posed by the historic building in which its offices are located, Shure you have installed the sound masking system Biamp Cambridge.

The Shure Chicago City Center It is located four and a half blocks from the original office Shure Loop. New facilities designed to accommodate 150 Sales employees, marketing, Customer Service & Market Development. It is also home to the new Customer Experience Center, A space designed to showcase the company's technology to customers and integrators, in a real functional assessment environment.

The new office occupies an entire floor of the National Building in Chicago's Loop District. Built in 1906, Some aspects of construction, like its very high ceilings, created acoustic problems as soon as employees entered.

The Customer Experience Center occupies a corner of the space, while the rest is occupied by sales teams, Marketing and technical support. These assume a collection of low-separation cubicles, Private Offices, Conference rooms and open office collaboration spaces.

It was imperative that conversations between offices did not interfere with the demonstrations taking place in the Customer Experience Center. In addition, It was important for employees to be able to concentrate without listening to other conversations, and have private conversations.

"As an audio company, We knew how important it would be to have good acoustics in our new office space. Biamp's acoustic masking ensures a comfortable working environment for both our employees and the customers who visit us.", Explains Jim Schanz, Vice President of Global Sales, Shure Incorporated.

Sound Masking

The Shure Acoustic Consultant, Arup, suggested installing an acoustic masking of Biam's Cambridge line, brand that distributes in Spain Avit Vision, to improve the acoustics of the space.

Masking is the process of adding a low-key, low-level background sound to an environment to help cover speech noise and improve the overall office environment. The sound is similar to that of the air stream, but specifically designed to hide human speech, making affected environments more comfortable, private and free from distractions due to excessive noise.

The project integrator, AVI-SPL, installed a Biamp sound masking system throughout the open office. The system supports different volume levels in different spaces, allowing Shure to deal with sound distractions more aggressively in open office areas.

An automation has also been programmed into the system to allow the masking noise to be slightly louder at times when the office is busier.

After eighteen months of planning, Staff Renovations and Relocations, Shure City Center Chicago Welcomes Customers, Integrators & Partners.

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