Footasylum updates its digital signage network with NowSignage

The digital signage network of the 675 stores of Footasylum is integrated by a combination of Philips D-Line screens, Android and Windows players that power a wide variety of Led displays, LightScene projectors and videowall configurations. All controlled with the CMS of NowSignage.

In recent years, Footasylum has established itself as one of the leading retailers of streetwear and sportswear. With more than 60 shops, is one of the UK's most recognisable trademarks.

This chain seeks to turn its stores into an immersive digital experience that reinforces brand positioning and strengthens its commitment to its young and trend-conscious target demographic..

Moving forward to deliver this in-store experience, under the direction of UX Global, Footasylum has opted for NowSignage to power its existing expansive digital signage network in the 65 stores you have in the UK. This movement allowed them to overcome the limitations of the cms previous, as they sought to update their screens with dynamic and vibrant video content using the latest innovative technologies.

Since moving the digital signage network to NowSignage CMS, Footasylum has continued to expand this network with the inclusion of innovative technology that transforms the in-store experience and the customer's shopping process..

"We moved our large digital signage network to NowSignage CMS to find a more effective way to manage content.. Its user interface makes it very easy to display information, including synchronized HD video content, Led screens, interactive and transparent in a variety of custom resolutions", Says Samuel White, Marketing Manager at Footasylum.

Footasylum's digital signage network consists of a combination of displays PPDS Philips D-Line System-on-Chip, along with Android and Windows players that power a wide variety of Led display media, Projectors Epson LightScene and videowall configurations.

"It's an incredibly diverse project in a mixed hardware state., which provides a good example of how the NowSignage CMS is truly hardware-agnostic , allowing it to be deployed in a mixed state of SoC and media player hardware", Explains Charlie Zammit, NowSignage Technical Account Manager.

As a retailer striving to stay one step ahead when it comes to streetwear, Footasylum uses the NowSignage CMS to program impactful video content and creates a visually stimulating experience for customers, strengthen the brand and promote the products sold.

"Getting Footasylum as a NowSignage customer has been a great achievement for us as a supplier.. The in-store displays with dynamic HD content look amazing and the project is also a great showcase of our social media integrations.", Says Richard Hutchinson, Sales Director of NowSignag.

For this project, NowSignage has been implemented and delivered through UX Global, one of the UK's leading retail integration specialists.

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