Nsign.tv entrusts the general direction to Albert Baranera

As the new CEO of Nsign.tv, technology startup in digital signage, Albert Baranera will report directly to the CEO of the company, Toni Viñals, and will be responsible for organizing its growth nationally and internationally.

Albert Baranera joins his new position at Nsign.tv after having held in the last twenty years positions of maximum responsibility in Spain and the United States in different international providers of identification solutions.

Reporting to Toni Viñals, CEO of Nsign.tv, the new general director will be responsible for leading the sales channel and marketing strategy of the technology in digital signage based in Barcelona.

"I join Nsign.tv in an exciting moment," says Baranera., in which the growth of the market for the digitalization of physical spaces is combined on the one hand, where brands and companies seek greater connection and interactivity with their audiences and, on the other, our digital signage platform at an ideal time per product, team and the necessary solidity to be able to grow nationally and internationally".

Baranera explains that "I will be focused on organizing the company's resources to ensure the growth and constant investment in innovation of our solution. As well as generating the necessary sales channels to get our technology to potential end users, offering a product that generates a positive impact on your operations thanks to its interoperability with multiple sources of information, its scalability in the implementation, with all kinds of metrics to evaluate its impact and, above all, offering the platform with the best user experience on the market".

For its part, Toni Viñals, CEO of Nsign.tv, "We are delighted with Albert's addition to our company.. His entire professional career has been linked to three fundamental elements, how are the technology, internationality and the creation of channels, so it can provide the necessary experience to organize the different departments of the company and focus them not only on having the best digital signage platform, but also to be an attractive company for the different partners that guarantee the best solution for the end customer".

Among the short-term challenges of Baranera is the participation of Nsign.tv in Ise 2022, which will take place in Barcelona of the 10 to the 13 May. "We are very excited to exhibit again in this event, where visitors can see the technological evolution of our platform and how digital signage is much more than showing AV content, having evolved to allow full interaction with audiences, with examples such as touch screens, interaction with IOT devices and analytics functions by artificial intelligence".

Baranera holds a degree in Law from Pompeu Fabra University and has completed the General Management Program of IESE Business School at the University of Navarra and the PMD Management Development Program at Esade.

Other articles on ISE2022, Nsign.TV