Moll dealership in Düsseldorf reinforces brand image with Leyard TVF

In the Lamborghini showroom in Moll Düsseldorf has installed a videowall of more than 13 m2, configured by 64 Screens Leyard TVF. A Led system that reinforces the brand experience during opening hours and serves as a presentation support in different events.

The family business Moll represents the Audi brands, Aston Martin, Ferrari, Lamborghini, McLaren, Skoda, Volkswagen and Volvo. It has dealerships in twelve areas of Düsseldorf and Hannover. At its facilities on Rather Strasse, operates Lamborghini Düsseldorf, one of the italian sports car manufacturer's nine official sites across Germany.

The luxurious showroom, designed with Lamborghini's sporty corporate design, houses not only the range of new and used cars, but also a modern customer reception area, a Collezione accessories store, offices and a VIP lounge.

As a last contribution to this holistic customer experience, the Bielefeld system integrator Medientechnik Bentlage, in cooperation with the Leyard distributor tvd Trans Video Deutschland Vertriebs, has installed a high resolution Led videowall of Leyard in the “Passion Area” from the car dealership.

The videowall of 4.8×2,8 meters reinforces the brand experience during opening hours and also serves as a presentation support at other events. A total of 64 (8×8) Screens Leyard TVF.

Cabinets offer a combined resolution of 2,560×1.440 Pixels (in format 16:9) with a pixel pitch of 1,8 Mm. Even with reduced brightness, Led wall features optimal image quality and high contrast in the bright environment of the car showroom, enhanced by the low reflection surface of the Led modules.

When it was deciding on the technology to use in this wall, opted for a Led system with a fine pitch, that will adapt to the high-quality environment of the showroom.

Leyard also supplied the substructure needed for the installation.. The requirement to display a second signal, For example, TV images, as picture-in-picture on the wall can also be fulfilled using a Z6 controller and integrating the media control system RTI installed by MTB. To ensure that the showroom not only meets the highest visual standards, MTB also handled the audio technology, lighting and network.

All the technology of the room, from playlists on multimedia PC to system sound and lighting, can be managed by the customer from a touchpad or even through a mobile app.

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