Admira updates Analytics, the suite for digital signage

The new version of Admires Analytics improves the integration with the Dashboards control panel tool and extends the scope of Action of Smart Retail to other sectors such as outdoor advertising, entertainment or business.

Admire Analytics has been renewed to incorporate functions developed and improved during the pandemic and prevent contagion in enclosed spaces. The company presented in 2020 the suite Covid Defender, a set of digital tools that can be incorporated into totems, mupis and similar audiovisual media. Thanks to them you can control the capacity of an establishment, check if a visitor wears the mask correctly or manage in an automated way the appointment services of a business, among other things.

In this way, the new update has the tool People Counting to collect and analyze data about the behavior of customers or users in the commercial or work space.

This allows not only to register the entries and exits of people to comply with health recommendations; it is also possible to control traffic flows to measure the performance of the point of sale or estimate days and hours of greatest influx of public to optimize personnel management. For this you can make use of infrared sensors or cameras 360 in the establishment.

Better data visualization and export

Admira has also improved the integration of Analytics tools with its data visualization and export solutions. On the one hand, has been integrated with Dashboards, the tool for creating control panels included in the Admira Platform.

Thanks to this it is possible to obtain different metrics calculated from the data obtained by Analytics, and visualize them in a graphic and clear way.

On the other hand, improved data export for the Reporting tool. This section has also been renewed with the possibility of studying promotion and advertising campaigns in a grouped way.

The integration of Analytics with this tool allows you to create custom report templates with only the data that interests you, and then automate their generation to export them in CSV or PDF format.

last, the Admira Platform can be connected via API with the company's own systems, to export the data in real time and cross it. In this way, it is possible to extract and make use of Analytics data without accessing or managing the information on the Admira Platform. Similarly, can host and make use of the main Video-analytics solutions, Radio-analytics, Etc.

According to Admira, the Analytics suite allows you to control and monitor the main aspects of the business: consumer, point of sale, product portfolio and promotion.

Its integration with the Admira Platform, provides intelligence to establishments with three lines of improvement: recognize the customer's profile individually (Hypersegmentation), identify your route within the establishment (Customer Journey) and increase purchasing opportunities (Cross-Selling and Up-Selling).

Admira Analytics is a set of digital tools, with audience measurement and identification functions for digital signage displays, that uses sensorization technologies for the analysis of commercial and corporate spaces.

Admira Analytics Tools:

• Video Analytics: scene analysis, face tracking, audience demographic ranking…
• Radio Analytics: number of visitors, time spent in store, recurrence of individuals…
• Object Analytics: public preferences, leads per product, correlations between different articles...
• Social WiFi: identification of the client's social profile, hyper-targeted advertising, remarketing...
• Heat Map: heat map, traffic analysis, advertising segmented by zones...
• People Counting: people count, capacity control, estimation of influxes...

These tools can be used separately or combined to cross the data and multiply the business intelligence. It helps that the Admira Platform itself is hardware-agnostic; I mean, compatible with the main brands of the camera market, Screens, sensors, operating systems... In this way, it is possible to take advantage of the equipment installed in the establishment.

Other articles on Admires