Admira updates Analytics, The suite for digital signage

The new version of Admires Analytics improves integration with the Dashboards tool and extends the scope of Smart Retail to other sectors such as outdoor advertising, entertainment or business.

Admira Analytics It has been renewed to incorporate functions developed and perfected during the pandemic and prevent contagion in closed spaces. The company presented in 2020 The Suite Covid Defender, A set of digital tools that can be incorporated into totems, Urban furniture and similar audiovisual media. Thanks to them, the capacity of an establishment can be controlled, check if a visitor is wearing a mask correctly or manage the appointment services of a business in an automated way, among other things.

In this way, The new update has the People Counting to collect and analyze data about customer or user behavior in the retail or workplace.

This allows not only to register the entry and exit of people to comply with health recommendations; It is also possible to control traffic flows to measure the performance of the point of sale or estimate days and hours of greater influx of public to optimize personnel management. Infrared sensors or cameras can be used for this 360 in the establishment.

Better data visualization and export

Admira has also improved the integration of Analytics tools with its data visualization and export solutions. On the one hand, has been integrated with Dashboards, the dashboard creation tool included in the Admira Platform.

Thanks to this, it is possible to obtain different metrics calculated from the data obtained by Analytics, and visualize them in a graphic and clear way.

On the other hand, improved data export for the Reports tool. This section has also been renewed with the possibility of studying promotion and advertising campaigns in a grouped way.

The integration of Analytics with this tool allows you to create custom report templates with only the data that interests you, and then automate their generation to export them in CSV or PDF format.

Last, the Admira Platform can be connected via API with the company's own systems, to export the data in real time and cross-reference it. In this way, Analytics data can be extracted and used without the need to access or manage the information on the Admira Platform. In the same way, can host and make use of the main Video-analytics solutions, Radio-analytics, etc.

According to Admira, The Analytics suite allows you to control and monitor the main aspects of the business: consumer, Point of sale, Product portfolio and promotion.

Its integration with the Admira Platform, Provides Establishments with Intelligence with Three Lines of Improvement: Recognize the customer's profile individually (Hyper-segmentation), identify their route within the establishment (Customer Journey) and increase the chances of purchase (Cross-Selling and Up-Selling).

Admira Analytics is a suite of digital tools, with audience measurement and identification capabilities for digital signage displays, that uses sensorization technologies for the analysis of commercial and corporate spaces.

Admira Analytics Tools:

Video Analytics: Scene Analysis, Face tracking, Audience Demographic Ranking…

Radio Analytics: Number of visitors, Time spent in store, recurrence of individual persons…

Object Analytics: Audience preferences, Leads by Product, correlations between different items...

Social WiFi: identification of the client's social profile, Hyper-targeted advertising, remarketing...

Heat Map: Heat Map, Traffic Analysis, Targeted advertising by zones...

People Counting: People Counting, Capacity control, Estimation of footfall...

These tools can be used separately or combined to cross-reference the data and multiply the Business Intelligence. This is helped by the fact that the Admira Platform itself is hardware-agnostic; I mean, Compatible with all major brands in the camera market, Screens, sensors, operating systems... In this way, It is possible to take advantage of the equipment installed in the establishment.