Daktronics installs a giant double-sided advertising screen in Dubai

The manufacturer Daktronics has partnered with outdoor advertising media provider BackLite Media to manufacture and install Dubai Jawhara, a huge double-sided commercial digital display, with pixel pitch of 10 Mm.

Located in front of the Museum of the Future, on the popular Sheikh Zayed Street in the Emirate of Dubai, the giant commercial double-sided display of Daktronics it is carefully installed for passers-by to see from any angle.

In this sense, the structure that supports and surrounds this large screen has been built by the company Yerevan Steel, in collaboration with Blue Rhine Industries, both based in the United Arab Emirates.

As he points out James Bicknell, CEO of BackLite Media, "the screen Dubai Jawhara is a truly iconic digital advertising structure, that is at the height of the best commercial posters in the world. We are proud of our continued innovation in the emirate's outdoor digital advertising space.".

Each face of the structure has a screen of 11,52 meters high by 7,68 width, with a pixel separation from 10 Mm, that incorporate the environmental protection from Daktronics to ensure they work perfectly in the external environment of this emirate, delivering crisp, eye-catching images.

Mathieu Verbraken, Director of Development at Daktronics, states that "BackLite Media understands what makes a billboard unique and executed this project accordingly. They have the best locations, designs leading structures and partnered with the latest visualization technology".

In addition, the executive underlines "a relentless effort to show only the right content, perfectly adapted to the screen. The Triple Crown set a benchmark for the digital out of home (DOOH), and Jawhara takes it to another level. I can't wait to see how the next facility takes shape.".

for Andrew Gorder, Daktronics Project Manager, "It has been a pleasure to work with a company as professional as BackLite Media. They are able to develop truly iconic screen designs and deliver them on time in very short timeframes.. I think the end result speaks for itself. I'm looking forward to working with them on the next project.. The bar is very high and I know they will beat it again”.

Other articles on BackLite Media, Blue Rhine Industries-BRI, Daktronics, Yerevan Steel