Exterior Plus installs a double screen at Madrid airport

In the arrivals area of T4 of the airport Adolfo Suárez Madrid–Barajas, Exterior Plus has implemented a double screen of 48 m2 each. A visual support with a great advertising pact.

As part of the digital transformation plan for Madrid and Barcelona airports, Exterior Plus has installed an iconic double screen in the arrivals area of T4 of the Adolfo Suárez Madrid-Barajas Airport.

Under the name of Hello, Madrid, These screens, of 48 square meters each, cover practically one hundred percent of the traffic arriving at the terminal, guaranteeing brands a great visual mastery of the area and high-quality advertising impacts.

These large-format digital media offer an opportunity to welcome passengers with creative campaigns and the possibility of interacting with the audience through dialogue between screens.

With this start-up, Exterior Plus fulfils its commitment to digitise Madrid and Barcelona airports. Previously, Throughout 2020 and 2021, The company has installed various digital supports to enhance the communication of these environments. Examples of this are digital airport cubes Josep Tarradellas Barcelona-El Prat; the Hello, Barcelona, in this same; or the digital tunnel in the Adolfo Suárez Madrid-Barajas tunnel, A digital side walkway to create an immersive space for brands.

"The digital transformation of airports consists of two axes: the installation of iconic screens such as the Hola, Madrid; and to provide them with intelligence to create content that adapts to market demands, Flexible, dynamic and real-time", Says Pietà Siegfried, Commercial and Marketing Director of Exterior Plus.

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