Clear Channel and Broadsign strengthen the DOOH platform in Europe

The expanded partnership between Clear Channel Europe and Broadsign for the UK unlocks media buyers' access to more than 3.000 First-time outdoor LaunchPad displays.

The programmatic offer of the pan-European advertising platform Clear Channel LaunchPad (more data in Digital AV) has been strengthened by the partnership with Broadsing, so that programmatic media buyers (automated and direct) you can use this line of DOOH displays in the UK.

Advertisers will gain access to Adshel Live, a DOOH network with more than 2.500 screens and the Malls Live in UK shopping centres with more than 500 Clear Channel screens, to which is added the offer of Launchpad in this country.

"Given the current advertising climate and changing consumer behaviors, DOOH is evolving at a breakneck pace and brands, agencies and DSPs want to participate in the action. Strengthening our partnership with a prominent media brand like CCE helps promote DOOH to the industry at large.", explains in a statement Maarten Dollevoet, Chief Revenue Officer, Broadsign.

From similar activations in Italy, Spain, Netherlands and other European regions, also expands programmable DOOH available throughout Europe through Clear Channel LaunchPAD, opening up more unified regional advertising opportunities for brands.

Since Channel LaunchPAD is powered by audience data from the data platform Clear Channel Radar, this development will create possibilities for brands to execute targeted programmatic campaigns at scale, according to the statement.

"This is a great milestone for Clear Channel Europe., as we have focused on accelerating launchpad's growth over the past twelve months. Now more brands and advertisers can take advantage of top-tier OOH real estate in the region, with more than 9.000 digital platforms in eight European markets", Underlines Andy Stevens, CCE Data Director.

The aim of this initiative is, Stevens said in the statement, "making it as easy as possible to access our inventory across multiple SSPs and this partnership with Broadsign marks the next step in implementing that strategy across Europe.".

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