Toronto's Union Station enters the digital age with Samsung screens

Innovative digital displays Samsung IER improve transit zones at this Toronto landmark and provide easy navigation tools for travelers.

the Union Station de Toronto has gone through a number of improvements and expansions over decades. In addition to new platforms, metro connections and a renovated food court, required significant technological improvements. In partnership with Samsung Canada E Icon Media, Osmington (Union Station) has installed eye-catching new displays to entertain and inform.

"It's easy to see a train station as a place to spend as little time as possible., but when people walk through our doors at Union Station Toronto, are transported by local retailers, an inspiring art, cultural experiences and new technologies", Explains Jessica Lemire, Osmington Event Sponsorship and Marketing Activities Manager (Union Station). "We've always tried to lead the way when it comes to innovation and digital assets., and we are delighted to have partnered with Samsung Canada and Icon Media on this digital solution for the Bay Street Promenade of the station".

Toronto's Union Station serves millions of passengers a year, is one of the busiest transit hubs in Canada. It is a site designated as heritage and built more than a hundred years ago.

"For so many visitors, Union Station is the first introduction to Toronto or Canada in general, so it's exciting for Samsung's digital signage to be part of that warm Canadian welcome and give everyone another reason to like the city.", Says Mary Peterson, Vice President of IT and Enterprise Solutions, Samsung Electronics Canada . "Our solution allows the station to provide guests with a modern experience while continuing to complement historic interiors.".

Union Station also partnered with Icon Media, an American company that focuses its activity on visual communications. "It is one of our partners that has become one of Canada's digital milestones and is always evolving", Clarifies Steed Ferns, President of Icon Media.

IER Led Screens

Wrapped around the elevator on the station's Bay Street Promenade, the Led screens of the IER Series Samsung animate the space, showing sporting events, advertising and, perhaps most importantly, emerging local arts organizations.

Displays provide high image quality and optimal brightness levels, with improved contrast. This makes it possible to highlight the content of Toronto's local talents, while giving advertisers great visibility.

Available in customizable sizes, Samsung IER series Led screens can be mounted in portrait and landscape orientation, they also support curved and L-shaped installations to help partners implement innovative experiences that meet brand goals.

"We always try to design our digital solutions to integrate them into the architecture of the spaces", Clarifies PJ Lee, Vice President of Commercial Solutions, Icon Media . “The mitered corners of the screens allowed us to create a seamless three-sided elevator wrap that fit into the space.”.

Videowall UDE-A

In addition to serving travelers, Union Station offers free public events throughout the year, showcasing the best of Toronto for tourists and locals alike.

To help with this, the station has installed videowall screens of the series UDE-A from Samsung, that captivate audiences with a narrow frame and create a virtually uninterrupted viewing experience.

These equipment have factory adjustment, innovative hardware and optimal calibration tools, that adjusts to the highest performance uniform brightness and color on each screen.

"Our partnership with Samsung Canada continues the positive momentum in the station's continued development., bringing us one step closer to our overview of space", says Levon Stevenson, Sales Director of Branded Cities, the media company behind Union Station advertising . "With these digital solutions we have been able to not only maximize profits., but also provide an improved experience to passers-by".

last, the Led screens of the IF-D series Samsung guide users, providing colorful and captivating signage that displays content with maximum brightness levels, almost twice as much as standard Led signage. Screens also maintain a constant gradation in content, with in-depth color management that eliminates reddish tones and ensures that all featured content appears with real realism.

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