Hannspree advocates transforming the physical store with visual experience

Generating interaction and making the customer part of the experience are some of the advantages of 'phygital' retail, than the manufacturer of monitors and screens 'open frame' for retail Hannspree discuss below.

On-site shopping is still essential, despite the rise of online consumption. On a global scale, the 72% of consumers consider the physical store as their primary purchase method, according to a recent study by the National Retail Federation from the United States in partnership with IBM.

As the advantages of online shopping become more apparent, retailers will need customers to continue to come to their stores, and that is why innovation related to digital screens begins to gain strength.

In this sense, retailers that are committed to implementing customer-centric technology solutions are the ones that are best positioned to capture the attention of the consumer in store and, therefore, betting on integrated screens to offer new viewing experiences and interaction with the public brings immense value.

In this aspect, shoppers are favorable to new experiences that give them greater personalization. In fact, a study of Accenture reveals that customers spend a 48% more when your shopping experience is personalized. In addition, stores can leverage the insights gained to boost their sales and additional services.

Key points of 'phygital' retail

Betting on retail phygital involves combining three elements: immersion, immediacy and interaction, I mean, that the customer is part of the experience; that shoppers get the right message at the right time, and that they can play, feel and interact with products, respectively.

This experience can only be achieved in the store, but for this it is necessary to rely on the numerous advantages offered by the digital channel. It no longer serves just to use technology to signal or inform, but to respond to the needs of the buyer who has decided to travel to that location.

For example, an establishment could have digital storefronts that, in addition to capturing the buyer's attention, have the ability to interact with the customer. It is also possible to use the screens to create a specific environment or even as a means of broadcasting live events..

Integration of screens in retail

The possibilities are almost endless according to each company and sector. According to Hannspree, specialist in display solutions open frame aimed at transforming the visual experience into a physical store, interactive visual systems are the future of retail.

specifically, interactive displays are a value both for their ability to offer personalization to each client, how to make it easier for businesses to get ahead of themselves thanks to data collection. For example, a buyer can search for a product or request a specific size of a fashion item through a touch screen installed in the fitting room.

Retailers should carefully study the shopping experience to find where there is friction and, as far as possible, minimize it with technology.

nevertheless, According to Hannspree there is a fine line between using technology to refine the customer experience and overuse of digital tools that remove the personal touch shoppers want.. Calibrating your implementation is critical.

The term phygital defines the future of the physical store experience. The screens and their immersive images are fundamental to reboost the sensations in retail, creating more convenient environments, fast and attractive. Entertainment through content is also decisive to shape the so-called shoppertainment, that combines the advantages of the physical and digital world so that the customer does not only go to the store to consume, but also to entertain.

Other articles on Accenture, Hannspree, IBM, National Retail Federation