Exterior Plus will manage the advertising of the X-Madrid shopping center

In this shopping center of Alcorcón, Exterior Plus has launched a digital circuit to bring brands closer to a young and sport-loving public.

Managed by Merlin Properties, the mall X-Madrid is characterized by its totally disruptive concept, without labels and oriented to extreme sports, in addition to offering an important commercial and gastronomic offer. Exterior Plus has launched a digital circuit composed of 14 faces with the aim of bringing brands closer to a young and sport-loving audience.

It has more than 40.000 square meters divided into three floors and, currently, is the fashionable shopping center in Madrid for its differentiating approach.

In addition to X-Madrid, the agreement between Merlin Properties and Exterior Plus also includes the advertising concession of other shopping centers such as Artea in Vizcaya, LaVital in Gandía or Three Waters in Madrid.

In all of them Exterior Plus will carry out a digitalization that will join the more than 3.000 screens that already have in more than one hundred shopping centers throughout Spain.

"We thank Merlin Properties for the trust they give us to manage these centers.. They are all very visited spaces in their localities and X- Madrid, specifically, a very important reference and with which we feel totally identified for its disruptive and innovative character", Explains Pietà Siegfried, Commercial and Marketing Director of Exterior Plus.

Other articles on Centro comercial X-Madrid, Exterior Plus, Merlin Properties