Admira incorporates David López as CEO

The objective of the appointment of David López, who was already part of the company, is to meet the challenges of the growth of Admires and consolidate its international presence.

David Lopez, who has been part of Admira in the past as director of operations, joins the software company again as CEO (managing director), after more than six years as managing director in the United States of the company based in San Sebastian Kendu In Store Visual Solutions.

From his new responsibility, López will have to continue with the sustained growth of the company through new dynamics in operational management, a renewed marketing plan, in addition to consolidating its international presence.

David López holds a PhD in Digital Communication, MBA from the University of Barcelona and Bachelor's Degree in Journalism and Advertising and Public Relations from the Ramon Llull University. He has been a founding member of trade fairs and professional publications as director of marketing and sales, in addition to leading initiatives such as the Yokup cloud platform or the Smartcities Lab project.

Subsequently, he has been responsible for launching the North American headquarters of the San Sebastian visual solutions company Kendu with a successful result, hasta que en septiembre de 2021 decides to return to Barcelona to join Admira again as general manager.

"I have been and am a defender of the Admira philosophy, so I come in a continuous line and to contribute all the learning of these years in a market as competitive as the American", Lopez said.

His return coincides with the development and implementation of projects that will be key in 2022. The Barcelona company has taken advantage of the digital transformation of companies during the pandemic to propose new solutions to sectors such as retail, hospitality and outdoor advertising.

the Phygital, the avatars or the Metaverse are some of the intangible concepts that Admira is materializing in establishments around the world through its digital signage solutions, in store analytics and IoT.

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