PPDS completes restructuring to support growth in Spain and France

The company has introduced new regional clusters in Europe, strategy that marks the next phase of evolution of PPDS and brings an additional focus to specific verticals within existing and booming markets in areas of France, Iberia, Central and Eastern Europe.

PPDS has created two new regional business groups in Europe, leveraging the strengths of its European sales teams to deliver borderless visualization solutions.

This important and strategic grouping, marking the next phase of PPDS evolution, provides an additional approach to specific verticals within existing and booming markets in the Mediterranean and Central and Eastern European regions. The new structure has been designed to leverage the talent and experience of the company's current staff.

Cesar Sanz, Sales Director for Iberia, will see its geographical responsibilities expanded to cover France and North Africa, in addition to its current region (Spain, Portugal, Andorra and Gibraltar). Caesar, which has helped guide Iberia in achieving record sales of Philips' Led product portfolio in 2021, will hold the new position of Sales Director for Iberia and France.

Boosting the hospitality sector

PPDS has achieved significant growth in the hospitality sector in recent years with its screens, (highlighting the range Philips MediaSuite Pro TV) in the Nordic countries, DACH and Benelux in 2021. Expanding its presence in this key sector, the company is also rolling out its range globally, with presence in the North American and Asia-Pacific regions.

With the ambition to reflect this success in France – a strategic hospitality market and home to several global hotel chains–, Franck Dufrêne has been appointed Business Director for Hospitality in France.

Having held numerous management and leadership roles throughout his career, Franck's extensive experience and track record in the hospitality sector, with the support of a strengthened team to address this key market, is intended to accelerate PPDS' position as a market leader.

Central and Eastern Europe

As the company's presence in the Central and Eastern European market continues to grow, Milan Krejzlik, Sales Director Central and Eastern Europe, will see his current responsibilities expanded to become Sales Director Central and Eastern Europe, monitoring sales across the group.

At the head of the existing EEC team, the movement is designed to help expand brand awareness and seize new opportunities for PPDS digital signage, interactive displays, Direct view LEDs and professional television products and solutions on a wider scale.

Commenting on changes, Franck Racapé, Vice President of PPDS EMEA, Explains: “We see great growth opportunities in Europe, and with today's announcement we are providing our greatest assets, our people, support, the structure and tools to maximize your own strengths and skills, helping them and the business thrive. PPDS is proud to continue investing and expanding its global team. This is a strategy that will continue in 2022, and this grouping will only serve to strengthen the positions of our current staff. together, we can continue to raise PPDS and our sales of Philips professional displays".

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