Signagelive and meldCX team up to develop data-driven digital signage

MeldCX has been associated with Signagelive to bring Vision AI technology to market and lay the groundwork for the next generation of digital signage applications that enable in-store customer interaction experiences.

Signagelive and meldCX have signed a partnership to develop the next generation of data-driven digital signage with artificial intelligence.

Digital signage has proven to be a successful way to attract customers, with the 80% of shoppers claiming to have entered a store because they were attracted to what these solutions show. However, for a long time, the creation of signage content has been a unilateral process. There is no attribution model, a way to track the success of a signage campaign and its ROI.

"Consumers have embraced digital channels en masse and demand more personalized attention and engagement.. Through our partnership with meldCX, we provide organizations with the tools to create these for their end customers.", Says Jason Cremins, founder and CEO of Signagelive.

The solution Viana meldCX and Signagelive aim to overcome that blind spot, revealing digital signage analytics that previously could not be tracked, as demographics, dwell times, content views and views. Similar to watching the analytics of a Youtube video, but for a physical store.

Once implemented, digital signage data can be accessed on an online dashboard, where organizations can also plan and schedule their content in real time.

"Signagelive is a pioneer in the digital signage industry. We are honored to partner with them to bring AI technology to market, that will lay the foundation for the next generation of in-store customer interaction experiences.", explains Thor Turrecha , executive vice president of Global SaaS at meldCX.

Beyond signage, esta solución brinda a las organizaciones la capacidad de ver toda la experiencia de la tienda minorista. From the participation in the area, participation on the shelf or product through hand movement tracking, until any purchase decision in the POS.

meldCX is an advocate for the responsible use of data. "As a vision analysis company, we take privacy very seriously. Our solution does not see, view or annotate any sensitive live and personally identifiable data in the cloud. All information is captured anonymously and we do not attribute it to individual identities unless the individual allows it.", adds Thor Turrecha .

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