Mike Blackman foresees isE 2022 reach the 50.000 visitors with an impact in Barcelona of 215 Million

Together with Constantí Serrallonga, CEO of Fira de Barcelona, the Director General of Integrated Systems Events, Mike Blackman, has stood out at the opening of ISE 2022 exhibiting a total of 844 companies from 43 Countries (105 Spanish) distributed in five pavilions of Fira Gran Vía that occupy a total of 48.000 m2.

Early this Tuesday, 10 May, the total number of registered professionals amounted to 49.389 Professional. Blackman foresees that the salon will generate an impact of 215 millions in Barcelona This year, although he has acknowledged that it will not be until next year when ISE returns, Hopefully, to its total normality. In fact, it is estimated that already in 2026 the economic impact on the city could amount to 500 Million, equating this fair with another of the great events such as the Mobile World Congress (MWC).

On the other hand, the executive has referred to the problems to travel and expose that have had in this edition those who come from China due to the resurgence of the pandemic.

Asked about the Ukrainian crisis, has admitted that some Russian companies have seen their presence suspended but that the organization does not check the passports of professionals who come to Barcelona to visit the fair. "Many Russian citizens living both in Russia and in other European countries do not agree with the policies of their government., that have led to the war in Ukraine, and believes that it would not be fair to penalize them.".

He also wanted thank the associations of the sector both international (Avixa and Cedia) as Spanish (Audiovisual Cluster of Catalonia, Secartys or AFIAL) as well as the City Council of Barcelona and the Generalitat de Catalunya their firm support for holding ISE in Barcelona.

"We are very happy to be in Barcelona and share with the city some of our events like I Rise, that every night will fill the Plaza de España with mapping at Fira de Montjuic". He also highlighted the celebration of events in different special areas both in FIRA and in other spaces of the city such as ISE Inmersive Art Eperiencia, AV Experiene Zone, Projection Dome, ISE Sound Experience or Discovery Zone.

At the same time he wanted to highlight the presence of top-notch professionals as Refik Anadol with an approach to art, architecture, science and technology or Alan Greenberg, with a conference on next-generation immersive entertainment.

Program of activities

In total it will be an intense program of conferences that will address key aspects for the integration industry as a smart building, control room, digital sigange, Interne de las Cosas, Museum...

Blackman also wanted to stop at the Open Innovation Challenge area, a space promoted by the Catalan agency Acció that brings together eight leading companies: Cellnex, Filmin, Vine, CCMA, Arthur Holm, Mediapro and Sony.

Coinciding with ISE 2022, the fair takes the IOT Solutions World Congress with more than two hundred top-level speakers and a good number of exhibitors in a pavilion dedicated especially to the Internet of Things.

last, Mike Blackman wanted to review that after fifteen years of ISE in Amsterdam, this Wednesday the home for child care and their families opens in Amsterdam, Jeroen Pit Huis, in which both the fair itself, its organizers, AVIXA and CEDIA, and some of the main exhibitors have contributed decisively to its endowment.

Access to the ISE Special 2022

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