Trison deploys at ISE 2022 its disruptive audiovisual solutions

The Spanish integrator Trison does not want to leave indifferent visitors who come to Ise Barcelona, where it shows innovative solutions linked to the metaverse and NFTs; digital content 'wow effect'; the Holobox system and more technologies.

With a space of 160 m2 of surface located in the pavilion 3 (stand H100), the Spanish multinational Trison participate in the edition 2022 of Ise with a disruptive technological proposal for the audiovisual market.

In this sense, visitors have the opportunity to learn about innovative audiovisual solutions linked to the metaverse and NFTs, that serve as an announcement to present its new headquarters in this environment (Decentraland); spectacular digital content or 'wow effect'; the holographic communication system Holobox, along with interactive Led floor screens, immersive digital corridors and space aromatization and olfactory marketing solutions.

Among many other proposals, visitors can enter a recording studio while projecting on the Holobox, and the rest can see them digitally and interact. To this is added an interactive treadable Led screen, with pixel pitch of 5.2 Mm, in which aquatic content is reproduced; as well as a wall of 4 meters high on which 3D objects are reproduced thanks to a holographic wall of 3×2 and a 55 monitor″ displaying corporate content.

One of the most striking elements is an immersive corridor that crosses two flexible Led waterfalls, with pixel pitch of 2.9 mm and a length of 8 meters each, that create a sense of continuity between the two heights of the stand. Once past, the visitor immerses himself in the futuristic environment of the metaverse.

As he stresses Ignacio Alonso, Group CMSO & strategy at Trison, "This year we are making a firm commitment to ISE as a powerful commercial showcase that allows us to show the most innovative technologies with which we are working. We have achieved growth above the pre-COVID period, and we expect to achieve a turnover of one 90 million euros by the end of the year, and we are consolidating our strategy as the best integrator and greatest innovation, with more than 350 projects we have achieved as a group, only in the month of April”.

With these references, Alonso silences the latest news on the possible sale of the stake held by the Spanish financial investor Portobello: “we are an innovative and very attractive company, that we have consolidated the acquired value and integrated it into the group; we have covered a natural cycle in the market and another one starts, which is to consolidate ourselves as the European integrator of reference and soon we will announce an important pan-European project that demonstrates this”.

In the immersive and innovative experience that Trison offers in its space, in which it offers a new stand model “that we intend to be the technological oasis of the entire event, in which the visitor feels part of the space through different very striking solutions”, the company also informs professionals of some of the most relevant projects they have executed for clients as renowned as Inditex, Rolls Royce, Porsche, Louis Vuitton, Exterior Plus or Balearia".

In this sense, Trison shows its double selection as a finalist in the awards held at ISE for its digitization project carried out in the United Kingdom for the electroliners Gridserve, as well as for the installations and audiovisual content executed for Pontegadea in the shopping center Seoul's M Plaza, in South Korea.

In addition, Alberto Caceres, CEO of Trison, participate today in a panel discussion at ISE on the future of digital signage in sectors such as retail and smart city projects (smart cities). "To have managed to bring this fair to Barcelona is a great achievement for the city and for the whole country," he says.. For the first time, after two strange years due to the pandemic and having succeeded in moving it to the month of May, ISE becomes the global epicenter of the audiovisual industry".

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