Sony externalizes creativity and innovation Pro AV in its return to ISE

On their face-to-face return to Ise, the multinational Sony offers visitors a new and wide range of AV products and solutions for the corporate sectors, educational, Retail & Projection, with detailed demonstrations that the company carries out in its space in the pavilion 3 of Fira Barcelona – Gran Via.

With an innovative space in Ise Barcelona (pavilion 3 -booth E400), the multinational Sony has returned in person to this event with a portfolio of AV products and solutions "to inspire creativity and stimulate the curiosity of the corporate sectors, educational, retail and home projection".

So he says Damien Weissenburger, head of Sony Professional Displays and Solutions: "It's great to be back and once again showcase our range of products and solutions to visitors, customers and partners at ISE. It's the first time we've showcased so many recent products and solutions on such a big stage, And we want to show it to our visitors. We are continuously developing new ways to spark emotions and connect people with brands through quality images and intelligent collaboration solutions, And we hope you're enjoying this full-color view at our booth.".

Visitors to the event have the new Compact Speaker for large monitors SLS-1A, The flagship series of professional 4K Bravia monitors from Sony, including 100" and 32" models, along with two laser projectors Domestic SXRD with native 4K resolution (models VPL-XW7000EN and VPL-XW5000EN), that were introduced last month.

Sony's team of experts at the stand will show in detail this varied technological proposal and its application to respond to the trends and challenges of the sector, such as hybrid work and learning environments, la mejora de la calidad en el intercambio de contenido y la colaboración con tecnologías AV avanzadas en los sectores corporativo, retail and educational.

In this scenario, two versatiles are shown Crystal Led Full HD monitors and 4Kx2K, Especially suitable for retail use, reception areas, exhibition halls, Automotive Environments, Virtual Production & Entertainment Areas.

Impact Images

The flagship series of professional 4K Bravia monitors, including recent models FW-100BZ40J, with a size of 100", and FW-32BZ30J, in 32", They show visitors the high image quality and functionality they offer for use in businesses, Hotels, Retail stores and venues of all sizes.

These monitors combine high-quality images with a powerful new system-on-a-chip platform (Soc) to provide a better user experience, Customizable configuration modes and a new design optimized for professionals.

In Sony's space at ISE Barcelona, another of the novelties is starred by two Full HD and 4Kx2K Crystal Led monitors, Equipped with high-performance image quality processor X1 for Crystal Led, Especially suitable for automotive environments, Retail, waiting rooms, and entertainment areas for immersive images

Sony's booth is also hosting ongoing demonstrations of its latest 3LCD laser projectors, such as the recently announced VPL-FHZ80 and VPL-FHZ85 models, with brightness levels of 6.000 and 7.300 Lumens, respectively, with flexible installation and advanced operational capabilities to respond to all types of corporate applications, Educational, Museum & Entertainment Simulations.

SLS-1A: Modular speaker for large format monitors

In this technological display of Sony at the event, the company has unveiled its new SLS-1A high-performance in-line loudspeaker for the first time, that combines precise beam control with flexible installation to produce high-quality sound, making it ideal for use with large monitors in corporate environments, Educational & Retail.

This speaker is presented as a response to the common problems of large spaces with large format monitors, such as poor acoustics, separation of image and sound or the inability to install speakers in a way that prioritizes the listening experience of each viewer.

Christopher Mullins, product manager at Sony Professional Displays & Solutions, ensures that “The launch of the SLS-1A demonstrates our commitment to developing products focused on delivering the highest quality, most immersive audio-visual experiences for our customers, Distributors and integrators in the retail sectors, Educational & Corporate».

A key feature of this modular bar-shaped loudspeaker is its wide optimal listening area, that generates a clear sound field in large spaces. SLS-1A comes with eight patented magnetic fluid speakers, with a flat, square diaphragm that produces clear, high-quality sound with little to no distortion.

Compact housing accommodates eight DSP channels (digital signal processing) and an amplifier with a maximum output power of 10 W. In addition, The eight speakers are arranged at reduced intervals of 48 Mm, which not only reduces sound distortion, It also facilitates beam control to orient the direction and angle of sound output with great precision.

This combination of technology and engineering results in a sound system that is effective not only for the voice but also for reproducing content with less distortion and generating pressure and consistent sound quality in large spaces.

By incorporating eight channels of AMP/DSP in a very rigid aluminum housing, SLS-1A can be aligned vertically or horizontally, which enhances its flexibility and multiplies its installation capacity in different environments. Thanks to its modular design, multiple speakers can be connected via a single Dante connection.

Whether it's in an auditorium or an office reception, Speaker modules can be installed both vertically and horizontally, And audio can be optimized using precise beam control based on room dimensions and usage needs.

Sony Teos: Flexible technology for the business

With a wide range of cloud services, A new design to improve user experience and hybrid office systems, Sony Teos continues to respond to business requirements in the wake of the pandemic.

To strengthen this ecosystem of applications for corporate solutions, The company has announced at the event Teos Meet, that combines the Connect & Employee Apps for quick and easy content sharing (on both Android and iOS), and is fully compatible with Microsoft Teams.

Visitors to ISE also have the opportunity these days to learn more about these features and attend demonstrations of the upgrade along with Sony's digital signage and meeting room management solutions.

Innovation for more accessible education

In the Hybrid Learning and Education Environment, Sony dedicates a prominent space at its booth to showcasing numerous solutions to make lessons more interactive and help teachers work to achieve better outcomes for their students.

An example of this is MAS-100, a new IP-based multi-directional ceiling microphone that enables flexible and creative conferencing and presentations, Totally hands-free.

For its part, the solution Edge Analytics (REA-C1000) Helps users create high-impact video content with minimal resources, via handwriting extraction and chroma-free CG overlay functions, to extract the presenter and overlay them on any background without the need for green screens or specialized training.

To this proposal are also added the PTZ cameras (turn, tilt and zoom) with remote control and remote cameras, that combine optimal image quality with powerful zoom and smooth operation. likewise, The new SLS-1A compact loudspeaker can be combined with the MAS-A100 multi-directional microphone to enhance the performance of your voice reinforcement technology in university classrooms and auditoriums.

Projection for everyone

In the home environment, Sony is also showing off the recently announced VPL-XW7000ES and VPL-VXW5000ES native 4K resolution laser projectors, featuring the world's smallest SXRD panel to date, according to company data, only 0.61" (3.840×2.160), Taking the viewing experience to the next level in a compact design.

These projectors feature new optics with a wide dynamic range, offering a brightness of 2.000 and 3.200 Lumens, with X1 Ultimate image processor for projector, based on technology from the Bravia TV series and now optimised for use in projectors.

Joining the GPA Partner Program

Another of Sony's announcements at ISE 2022 is their incorporation into the Partner Program of GPA , Global Audio Organization, Video and Unified Communications Business Units, As a Strategic Global Monitor Supplier, strengthening its global position and offering to enterprise customers.

GPA, A reputable global organization with business units in all key territories, helps Sony strengthen its supply chain and provides local, centralized points of contact to its global customers to ensure seamless communication and implementation for the end customer. This partnership allows the Japanese multinational to fill its gaps and ensure a robust and prolific offering of its professional monitors and solutions to new and existing customers alike.

“"We are excited to announce our partnership with GPA as a monitor provider," says Weissenburger, lo que supone unirnos a una de las mayores organizaciones AV del mundo y ofrecer a clientes de todo el globo nuestros productos y soluciones, like the new 100 Bravia 4K professional monitors″ and 32″, that we are now showing at ISE 2022”.

As the Sony executive explains, “Our customers have long been asking for centralized touchpoints, with local distribution and support, que comprendan las particularidades de hacer negocios en su mercado, in order to facilitate smooth communication and implementation for the end user. By joining the GPA network, we are able to collaborate with professionals in the AV industry and ensure that the best customer experience is always provided. We look forward to collaborating with each and every one of GPA's local business units to strengthen relationships and solidify mutual growth plans”.

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