Ricoh consolidates its position as an integrator in Europe after acquiring Pure AV and AVC

The purchases of the British Pure AV and Danish AVC strengthen Ricoh as one of europe's largest audiovisual and management integrators of hybrid work environments.

Ricoh sique expanding its AV integration and digital transformation capabilities for meeting rooms and hybrid work in the European market with the acquisitions of Pure AV and AVC, companies that will continue to operate under their current name and report to this supplier's subsidiaries in the UK and Denmark, respectively, and keeping your templates.

Founded in 2003, Pure AV is an AV integrator specialized in higher education learning environments, as well as in the hybrid and commercial technology markets. Based in Preston (United Kingdom), the company has 72 employees operating in this country, as well as in client projects worldwide.

As a result of the acquisition, Ricoh customers will benefit from Pure AV's experience and expertise in Ucc, AV and workspace management, as well as access to a broad portfolio of products, software and service offerings.

for Edward Hamilton, Vp. of communication services of Ricoh Europe, "Pure AV is a significant addition to our communication services delivery business., both in the UK and at European level. Not only will it accelerate our organic growth in this sector, but it will strengthen our technical design and deliverability within the corporate markets, of higher education and health".

In this line, Phil Keoghan, CEO at Ricoh UK, underlines that "Pure AV has been selected based on its strong market position, engineering capability and customer base. The acquisition allows us to expand further into this market and deliver customer projects on a larger scale., thus supporting the most ambitious digital transformation programmes".

The CEO of Pure AV, Peter Sutton, "We will be able to accelerate our long-term growth strategy while providing the best solutions to our customers in the UK and Europe.. Ricoh's global infrastructure and end-to-end managed services expertise, combined with the robustness of our design services, engineering and support, will allow us to offer powerful solutions on a local and global scale".

Workspace transformation

The acquisition of AVC, company founded in the Danish town of Horsens in 1965 and specialized in AV, unified communication and workplace management, provides Ricoh with a consolidated position in the integration market of this country.

With a template of 56 employees, AVC has about eight hundred customers locally and globally that, just like Pure AV, will benefit Ricoh's customers in the Nordic countries, along with access to products and services, as well as the innovative contribution of strategic partners such as Cisco, Crestron, Microsoft, Nec, Boat and Samsung.

"The acquisition of AVC supports Ricoh's drive to lead change at work through the power and opportunity of technology," Hamilton said.. It also demonstrates our ability to empower customers in establishing hybrid work environments and supports their sustainability initiatives., as well as providing scalable collaboration technologies and support for people to work effectively regardless of their location.".

Søren Krogh-Nielsen, Managing Director of Ricoh Denmark and Sweden, adds that "as we look to expand our AV and workplace integration capabilities, it was instantly clear that AVC shared our people-centric culture. The specialized skills and experience of its people will ensure that our customers benefit from even greater support and enhanced collaboration.".

For the CEO of AVC, Niels Bull, "Ricoh has great ambitions and we are pleased to be an important part of its realization., to which we provide a leading team in the design and implementation of advanced AV solutions. In turn, ensure that we can offer an international reach and a wider range of products and services for the digital workplace.".

Both Pure AV and AVC customers will benefit from "the global presence"., Ricoh's financial strength and integrated service delivery infrastructure", with products and solutions such as Spaces, Smart Lockers and interactive whiteboards, as well as digital services.

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