ADI.tv will install europe's largest Led digital roof in Manchester

As part of the remodeling of the leisure area Printworks of Manchester (United Kingdom), ADI.tv will install a Led roof of 900 m2, europe's largest of its kind, as well as more than 1.500 m² of Led screens and digital signage.

The iconic venue Printworks manchester stars in a multi-billion dollar digital transformation project, whose contract has been awarded to the audiovisual specialist ADI.tv, to install, create content and operate a huge led creative platform that spans the entire roof of this entertainment complex.

The project is part of a massive refurbishment, with an investment of 16 million pounds sterling, which will take place in this downtown space along 2022 and that will make the place more welcoming both day and night.

The huge digital media platform will provide your diverse range of audiences, day and night, immersive experiences that take advantage of the applications of mixed reality, spectacular creativity and live gamification.

"The unique combination of technology, services and experience offered by ADI has made us the ideal partner to deliver this transformative and unique project, personalized and creative", Ensures Drew Burrow, Sales Manager, ADI Displays.

The project includes the installation of a Led ceiling screen of more than 900m² inside Printworks; a 90m² interactive display in the Pumpyard area; two screens of 112 m² and 50 m² outside the enclosure, as well as multiple tape screens with a total of 277 m² along the roofline of the exterior of the complex.

To this is added the supply of a complete solution of custom content management to power the entire platform; the distribution of multiple sensors and cameras in space to enable programming and interactive games, as well as the creation and management of creative content tailored to ADI, in collaboration with Flipbook Studio.

The installation shall include the LED MT technology PATENTED ADI, a lightweight and thin next-generation product designed specifically with architectural and façade use in mind.

The ceiling screen will use a new version with classification of fire resistance What, according to the data of the company's statement, is the only Led panel in the world that complies with the new and strict certification of the European standard BSEN 13501-1.

"We look forward to working with DTZ Investors and John Turner Construction to reinvent the concept of an entertainment venue and deliver a destination experience beyond what anyone has ever seen in the UK", says Burrow.

This ambitious digital transformation of the venue "has three main elements to consider: Screens, content and control, and each one presents its own challenges.. The value adi adds is our ability to help the customer consider all of these elements together.; initially as a consultant, then to deliver the solutions and finally to create and manage creative content".

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