LG Display performs the largest installation of transparent OLED in a bakery

Paris Baguette, a bakery brand based in Korea, has been transformed into a futuristic establishment thanks to the installation of 38 55" transparent OLED screens LG Display, The largest so far of the manufacturer.

LG Display has installed a large number of transparent OLEDs at the Lab of Paris Baguette, a flagship store rated as a 'futuristic' branch of this Korean bakery brand located in Pangyo, a city nicknamed Korea's Silicon Valley.

This establishment follows the concept of a next-generation research institute, where new bakery products and services can be tried first, and which has been equipped with a total of 38 LG's 55" transparent OLED displays that are used to create various types of large digital signage.

This is the largest number of transparent OLED equipment from the manufacturer installed in one place to give people a new shopping experience in this state-of-the-art bakery.

LG Display's transparent OLED maximizes the advantages of OLED technology: A self-emissive display that requires no backlighting and transparent enough to replace existing windows, plus thin and light.

The first thing that catches your eye when entering the bakery is a large transparent OLED sign., composed of six transparent OLEDs connected horizontally, with an elegant design compared to the usual neon signs.

In addition to the basic functions of presentation of the products for sale, the name of the store, Etc., additional content can be provided on the transparent OLED display to provide more information and images, Improving the atmosphere of the establishment.

The transparent OLED display serves as a glass wall between the baking area and the store, So you can see the baking process through it and product ads at the same time, thus showing two scenes at the same time and enhancing the overall atmosphere, Making customers feel like they're living in the future.

Unlike traditional bakeries, where all the information of the products, including seasonal promotions, should be placed on the inner wall of the store, transparent OLED display displays it digitally, Creating a paperless space.

In the area where you can enjoy bread and coffee, twenty-two transparent OLEDs have been installed on the wall.. The so-called Transparent art wall, of 13,5 meters long, Not only does it offer various types of brand advertising, rather, it creates a luxurious atmosphere with high-tech and future-oriented elements..

Wall texture and transparent OLED are in harmony, which doubles the aesthetic effect even when the user is not looking at the screen, while becoming a stage for entertainment and product promotion.

Signage with two transparent OLEDs combined horizontally is installed on the bread stand itself. Consumers can get a variety of information on this screen while picking up bread, Providing an innovative customer experience.

Other articles on Lg, LG Display, Paris Baguette