KPMG designs with Planar a spectacular videowall for its headquarters in Los Angeles

The six-square-meter digital art canvas of KPMG has been built with Led screens planar TVF, in a configuration of 37×10 and a pixel pitch of 2,5 Mm (TVF2.5).

The lobby of the renovated KPMG center in Los Angeles presents a spectacular videowall, designed with 370 Screens Planar TVF, covering the entire front of the wall.

Located in the central business district, in the heart of Los Angeles, is the KPMG Center, a building of 28 Leed-Platinum certified plants that include more than 182.880 square meters of office space.

Originally built in 1991, the owners of the KPMG Center, Morgan Stanley and LBA Realty, have partnered with the design and architecture studio Global Gensler to renovate the building's two-story lobby, the living room, The conference center and outdoor terrace.

Updated lobby features several design improvements, Like a new coffee kiosk, Elegant waiting areas and a new 'landscaping'’ interior. The large centerpiece is a huge canvas of digital art covering one of the walls.. The installation, that measures almost 2 meters wide by 3 high, is a videowall Led Planar TVF, which features a pixel pitch of 2,5 Mm (TVF2.5) in a configuration of 37×10.

The agency Grandview Digital has designed the Led videowall and is responsible for the management, Creation and preservation of content. To help in the project, has been associated with MediaCentric for installation, Commissioning and programming.

“Over two years, we worked closely with Gensler and the owners on the concept and design and developed several versions. In the end, We decided on a giant panoramic canvas”, Explains James Ravenel, founder of Grandview.

The biggest challenge of the project was to install the large format Led screen through an irregular wall surface, marked by the three openings of the elevator lobby.

“Most video walls are built from the bottom up, but in this case, We had to take a personalized approach to deal with the three elevator aisles.. We had to build upwards, above and below each gap, and then level each row through the gaps”, Clarifies David Lopez, President and CEO of MediaCentric.

Led technology for an enveloping space

The content of the large videowall Led series Planar TVF has been selected and includes a combination of thematic scenarios and custom digital artwork. “This is a beautiful and impressive lobby, and the intention of the Led canvas is to create an enveloping and relaxing atmosphere, A place that attracts people to come and relax”, Ravenel said..

According to Ravenel, The thematic images created for the videowall combine static and video content that move dynamically through different backdrops, intermittently changing throughout the day to different landscapes that may include beach scenes, Forest, Mountain and urban.

To obtain artistic content, local artists are hired to create digital murals specifically adapted to the Led videowall. “We will add to the murals an animation with subsequent effects to give them movement”, says Ravenel. “Integrating animation into a digital landscape is something that can only be done with the Led. It's a very interesting way to embrace digital art in a physical environment.”.

To keep content fresh, Grandview makes bi-monthly updates, bringing new scenes from new playlists and showcasing the work of different artists. “The most interesting thing is that the videowall is not used to promote a brand or sell a product”, adds Ravenel. “Rather it's about using technology to create something meaningful.”.

Planar TVF

The TVF series of Planar is a family of Led videowall screens of pixel pitch fine that offers visual excellence for each application.

With a cable-free and stackable design, These videowalls are assembled with a one-step process to connect the integrated power and signal connectors from cabinet to cabinet, reducing installation complexity and vertical alignment.

Thanks to its front service capability and slim profile of less than three inches, Planar TVF series reduces the total space of the videowall and the service needed behind the wall, making it easier to fit into more spaces compared to other solutions.

Other articles on Gensler, Grandview Digital, KPMG, LBA Realty, MediaCentric, Morgan Stanley, Planar Systems, Snyder Langston