Tripleplay's IPTV and digital signage platform optimizes the MetLife experience

At this stage, located just outside of New York City, The software has been installed Tripleplay to manage the more than 2.000 HDTV screens, that provide immersive IPTV and informative digital signage to fans.

Located on the outskirts of New York City in East Rutherford, NJ, the MetLife is a multipurpose stadium, home of the New York Football Giants and New York Jets. It has capacity for 82.500 Football and football assistants, and 50.000 for concerts.

Implementing technology that improves the fan experience is a priority for MetLife Stadium IT team. The place has more than 2.000 screens of HDTV, that provide IPTV immersive and digital signage Information to fans in squares and public lobbies, at food stalls and in private suites and club spaces.

Having a central platform that managed both IPTV and digital signage content across widely dispersed endpoints was a challenge..

After evaluating multiple platforms, technology team selected Tripleplay for ease of use, Ability to manage digital signage content and a history of large-scale, enterprise-level deployments. In addition, to assist in the realization of game reports, and in the activation of advertising and sponsorship.

MetLife Stadium has several club spaces: EY Coaches, Corona Beach, West Mezzanine, Commissions and MetLife 50, that are located at different levels of the stadium.

Within each club, HDTV screens are strategically placed next to seating areas, Bars and food stalls. Digital content displays a combination of menu items, Brand advertising and a real-time broadcast of the action being taken on the field of play.

Streaming action in real time is vital for an engaging experience for fans. They are more likely to visit food and drink stands, which generates higher revenue if they know they won't miss a moment of the game or event when they leave their seats.

There are more than 200 Private suites on several levels of the stadium and each of them has a minimum of 4 HDTVs where you can tune into a different channel to watch news, Other sporting events or field action.

For those with are in the main seating area, There are hundreds of screens located on the stadium concourses displaying branded content, Orientation and action of the game.

"Tripleplay has helped us in terms of fan participation and experience", Explains Ryan McKenzie, Vice President of Technology, MetLife Stadium. "We have televisions in all public areas that broadcast the content of the field.. This means fans are always aware of what's going on., wherever they are inside the stadium".

Simplicity, Reliability and reliability

With the Jets and Giants sharing the stadium and hundreds of events held throughout the year, Administrators can easily change the content of the screens depending on the show or event taking place in the stadium. And they can choose between the profiles established within a single Content Management System (cms).

In addition, while core content and templates are set up and scheduled in advance, ad hoc content can be changed quickly and easily within the CMS. For example, A discount on food or beverages to celebrate a player's milestone or a win in a game can be instantly promoted on the stadium's digital screens.

In addition to showing ads on television, sponsor advertising can also be delivered via digital signage with an 'L' shaped overlay, which offers a valuable additional revenue stream. Proof-of-play reports ensure ROI measurement and tracking, Function that is of utmost importance for brands and the stadium.

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