Alexander Dennis unveils his rebranding with Absen Led technology

At an event held in the United Kingdom, the bus company showed its new brand identity from a Led screen Absen PL2.5 and a Pixera server of AV Stumpfl. The displayed content was created at 10,800×1.400 pixels by Tapestry Events.

Event specialists, Tapestry Events, were tasked with creating a striking and modern background design to reflect the new brand identity of the eco-friendly bus company Alexander Dennis (ADL), a subsidiary of NFI Group (NFI), one of the world's leading independent bus manufacturers, during the two-day hybrid event.

Tapestry Events, which has held a variety of events for the bus company for over two decades, had a clear understanding of the client's vision and high expectations for this project.

The event specialist chose Absen for long and positive history with the manufacturer, having installed a large Led wall PL2.5 at its headquarters in Scotland.

“Optamos por Absen porque sus productos representan la calidad y la excelencia”, Explains Gary Winters, Production Manager at Tapestry Events. “El valor, services and the support network have long been established between us, which is important given the high-value investment we made by acquiring almost 200 metros cuadrados de tiles PL2.5”.

Alexander Dennis is known for designing and manufacturing double-decker buses. Its focus is on sustainability, and has a range of low and zero emissions that currently operate around the world. Its vision is to lead the evolution of mass road transport and sustainable mobility.

The event, held in By Vere Wokefield Estate (United Kingdom) and that could also be followed online, was an opportunity for Alexander Dennis to launch his new brand identity and communicate the company's future plans..

The guests in person could see the spectacular LED wall PL2.5 of 27x 3,5 metre, showing specially designed content, while those who could not attend in person were invited to watch a live global broadcast of the various presentations., as well as being able to participate in surveys and live question sessions.

The LED PL2.5, which is part of Absen's Polaris range, was chosen for this project because it has a brightness of 1.200 Nit, UltraBlack technology and a refresh rate of 3.840 hz, with a pixel pitch of 2,5 Mm, which makes it an ideal solution to show vivid content to both room attendees and online users.

“Los paneles PL2.5 son pequeños, lightweight and easily connect to each other, with a magnetic function of automatic locking and ejecting, which ensured that the tiles were easily joined… all the construction was very simple, and the results were extraordinary!", explains Winters.

The large Led canvas was controlled with the Pixera media server of AV Stumpfl, with servers ship for screen management. All content displayed was created at 10,800×1.400 pixels by Tapestry Events' in-house studio team.

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