Icon Multimedia will manage Renfe's digital information system

The platform Deneva of Icon Multimedia will be in charge of managing the contents through different screens, including the network allocated to self-selling machines.

With the aim of promoting the dynamic digital signage as a strategic means of communication, Renfe you have chosen the content management software Deneva of Icon Multimedia, to get messages across to customers, strategies, Information, Etc. remotely, planned and dynamic.

In this way, Icon Multimedia will implement its software in a total of 800 playback points, for a period of two years, in different seasons in different geographical areas. Scope includes adaptation to the new content and metadata environment, the installation and configuration of the players, the advice of the management of the channel to the Renfe staff, and technical assistance.

The platform will be distributed on different screens, including the network allocated to self-selling machines, disseminating corporate information and integrating external data such as time, news or other feed.

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