Cupra redefines your showroom experience with PPDS

In the Seat showroom Cupra en Múnich se han instalado tres equipos Led L-Line y una pantalla de gran tamaño de Philips en las que se muestran las características, the brand and advantages of each model.

PPDS – Philips Professional Display has announced that Philips' range of Led and digital signage solutions has been installed in philips' car showroom Seat Cupra en Múnich to redefine the visitor experience.

With more than 350 authorized dealers and 390 service partners, Spain's Cupra has become a driving force in the world of electric cars, with its customizable model range.

When Cupra's flagship showroom was installed in Munich, it was important to have a technology that reflected the effort that the brand makes in terms of innovation. I needed a state-of-the-art system that would create a localized identity and have the flexibility to accommodate ever-changing models within the dealership..

To turn your vision into a reality, Cupra partnered with MEKmedia and PPDS to design a showroom equipped with modular screens that allow a fast and versatile reproduction of content.

In this way, three Led equipment have been installed L-Line and a large screen of Philips showing features, the brand and advantages of each model. In its design it was taken into account that they could move and adapt to the different configurations of the showroom, in addition to being used in the front windows to attract more traffic.

This mount also allows you to use the configurator, for customers to design their dream car on the screen, an important aspect for Cupra. The result has been a significant increase in brand awareness., customer interaction and staff productivity.

“PPDS aportó la solución perfecta con sus pantallas Philips y su forma flexible de trabajar”, Says Erik Händler, DIRECTOR of DND at SEAT Deutschland.

Showroom Benefits:

Modular design: The flexible configuration of the screens allows you to customize the showroom and adapt it to the different models and events that are held throughout the year.

Retail Car Configurator: Customers can set up the car live on the screen to see how it will look before placing their order. This increases customer confidence and reduces the number of demo models.

Rapid deployment: PPDS and MEKmedia designed and deployed the entire system in less than three days.

Easy upgrades: Staff can easily introduce new content using a central system.

Other articles on Cupra, MEKmedia, PPDS