Intersection adds more than 5.500 Screens

This extension of Intersection on the pDOOH programmatic platform of Broadsign Rech brings new purchasing capabilities for brands and agencies, more flexible programming and support for HTML5 content.

Thanks to this new agreement between Intersection and Broadsing para gestionar y distribuir publicidad en su red, las marcas y las agencias de compra de medios de todo el mundo pueden planificar y ejecutar fácilmente campañas publicitarias en el inventario digital premium Outdoor (DOOH) de la primera en las principales ubicaciones de Estados Unidos.

Con la red de Intersection, que añade a la plataforma publicitaria de Broadsing more than 5.5000 Screens, los compradores de medios pueden dirigirse y llegar a las poblaciones con contenido y publicidad creativa dinámica en Nueva York, Chicago, Filadelfia y otros mercados principales a través de LinkNYC , transportes y otras exhibiciones digitales en la calle.

Esta integración se basa en una larga relación entre ambas compañías, where intersection uses the Broadsign platform to manage and distribute advertising on its network, that generates more than 3.500 millions of monthly gross impressions.

Expanded use of Broadsign's full platform unlocks new shopping capabilities, as guaranteed and priority programmatic campaigns, more flexible programming and content support HTML5, plus get the most out of your performance optimization engine.

"The goal is to make our inventory premium be even more available to marketers, so they can reach their target audiences in major U.S. cities. – explains Sheri Ham, Vp. intersection sales and programmatic partnerships-. Our long-standing partnership with Broadsign is one of the many reasons we are excited to add Reach to our SSP portfolio.".

for John Dolan, Vp. and Broadsign's Global Director of Media Sales, "Intersection is an industry innovator, with a major inventory covering some of America's busiest street corners, so we are honored to collaborate on your first external programmatic activation DOOH SSP. As the advertising industry transitions to a world without Cookies, OOH value becomes clearer than ever, for both brands and agencies, and this activation makes it easy for them to reach audiences with contextually relevant ads".

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