Panasonic brings projection to the first immersive art center in the United Kingdom

Frameless is the country's first permanent digital artistic experience, who has counted on Panasonic as a technology partner, with the installation of more than fifty DLP laser projectors of 3 chips to deliver one million lumens.

With a surface of 2.787 square meters, Frameless will open its doors in the heart of the West End, in the Marble Arch London, the next 7 October, to deliver the largest permanent immersive digital arts experience in the UK.

For its start-up, Frameless has Panasonic as a technological partner in projection and large format screens, in addition to collaborating with the specialist of live and immersive events Creative Technology to integrate all AV equipment, and with Autograph Sound as an audio supplier and installer.

The project is configured with more than fifty DLP laser projectors 3 Chips of Panasonic that will deliver 479 millions of pixels and one million lumens of brightness to provide a really amazing image quality in the four immersive galleries, to which is added a fifth gallery dedicated to corporate and educational events (watch attached video).

A second layer of immersion corresponds to the audio system, with an s360º enveloping wave reproduced in 158 R8 speakers from the British manufacturer EM Acoustics, with more than 36.000 Watts amplification.

These speakers are used in each gallery, providing detailed audio, impressive clarity and control. With a score of music specially composed for Frameless, each gallery has a soundtrack and custom-designed soundscapes, with interactive audio activated by audience movement.

All this is combined with the latest generation of media servers Hive, calibration chambers, switching sensors, movement and depth, to provide a unique and inspiring experience.

Panasonic will provide Frameless with an edge over other immersive art experiences, as it "seeks to overcome the limits of projection like never before", point from the manufacturer.

Using DLP technology from 3 Chips, the RQ22 and RQ35 projectors Panasonic that have been installed within Frameless offer unique levels of brightness and resolution, along with stable and durable color uniformity in smaller compact equipment.

As he explains Simon Kentish, CTO de Frameless: "We partner with Panasonic to deliver innovation and create an immersive digital arts experience like never before. Its projection technology will bring iconic masterpieces to life in a whole new way, which really sums up the idea that art surrounds us".

To ensure a truly immersive experience, RQ22K and RQ35 laser projectors provide uniformity in both brightness and color performance, allowing teams to blend seamlessly, avoiding distractions or imperfections that could break the connection with the viewer.

In addition, Panasonic will also exhibit its MZ16 projection series in Frameless, offering long-lasting brightness and high color performance of 10.000 Lumens (model MZ10K); of 13.000 Lumens (MZ13K) and 16.000 Lumens (MZ16K) .

3LCD technology provides vibrant HD quality images, and its reliability is guaranteed by liquid-cooled laser diodes and sealed phosphorus wheel, protects against dust ingress for long-lasting shine.

Creative Technologies also collaborates with Frameless to provide and integrate all video systems in the attraction, offering related services in the four immersive galleries and in other spaces of the installation, including the lobby, the escalator and the café bar.

In the audio environment, Autograph Sound has been responsible for supplying and integrating all sound systems in the different immersive Frameless galleries.

Jan Jahn, Director of Panasonic's Media and Entertainment Business in Europe, "We are delighted to partner with Frameless for our global flagship showcase.. The thrill of seeing something unexpected or new for the first time is an experience that stays a long time in memory., and now we have world-class technology to put people at the center of this experience. Our projection technology will allow visitors to be close enough to the images to really feel part of them.".

This immersive and multi-dimensional cultural entertainment experience offered by Frameless will feature iconic masterpieces from artists like Cezanne, Kandinsky, Monet, Canaletto, Rembrandt and Klimt, to name just a few, in four themed galleries, making it a unique and different attraction for visitors of all ages.

To design this project, Frameless has had the collaboration of references in the technology sectors, arts, architecture and experiential events, including the award-winning digital content creative team of FiveCurrents, Emmy Award winner who has fifteen Olympic credits to his name, including London ceremonies 2012.

London will be the first facility of its kind, but there are already plans to implement multiple immersive art attractions in major cities around the world over the next five years..

Other articles on Autograph Sound, Creative Technology, EM Acoustics, FiveCurrents, Frameless, Hive Media Control, Panasonic, Panasonic Europe