Method and Led Dream create a digital experience 'Move on' for Nike

El Corte Inglés and nike have trusted in Method and in Led Dream to create an interactive experience with augmented reality that is displayed on the screens of its shopping centers in Madrid and Barcelona.

The agency Method, together with your technology partner Led Dream Group, you have created a marketing campaign for nike, based on interactive experiences with augmented reality, for the screens of your stores El Corte Inglés of Madrid and Barcelona. and, Later, has been activated in several of the main Spanish cities.

El Corte Inglés and Nike continue to reaffirm their commitment to the digitalization of their stores, and this time they have relied on Metodo and Led Dream to create an interactive experience, aligned to your corporate branding.

A new marketing campaign has been implemented, call Move ON, in its most representative stores in Spain, specifically in the center of El Corte Inglés de Preciados in Madrid, and in the Portal de l'Àngel of Barcelona.

This campaign has been designed and led by the agency Metodo, who in turn relied on his partner Led Dream Group to create this digital experience with augmented reality on their screens.

In this campaign, the sports brand Nike encourages new generations to 'express themselves' and 'move', demonstrating your skills and putting yourself to the test on the dance floor or on the football field with the best tricks. The campaign featured several influencers such as Alexity from 11 years, which has more than 680k followers on Instagram, 500K of followers on Tik Tok and more than 4 millions of followers on YouTube.

This campaign has managed to be a hit, especially among younger audiences, that invite users to dance and replicate movements. The Move ON challenge specifies that you have to stand in front of the screen and then move your arms to start. After this, the challenge is chosen (dance or freestyle football). Then the video is displayed to learn all the steps. last, can be downloaded and shared on social media.

Nike merges digital and physical initiatives with augmented reality in its stores to improve the experience of its consumers.

Interactive displays with AR and QR

This project, led by the agency Metodo, has had the collaboration of its partner Led Dream. This has taken charge of the creation of the concept of the interactive experience with augmented reality, a technology that combines interactivity with Qr and real-time content, from any mobile device or location. They are also applicable on multiple platforms such as Indoor and Outdoor Led screens, professional monitors, interactive totems and kiosks.

This technology does not require portable devices, or facilities, or app downloads. Integrated into screens using an artificial vision camera, that receives signals from any sensor connected to the display, mobile or both. Displays content based on people recognition, shoot a photo or record a video and through the dynamic QR or by zooming in on a tag NFC, can be downloaded to the mobile by filling out a form.

Customers can interact 24/7 with interactive digital campaigns and engage the consumer to interact with the brand from mobile and in-store. Customers will be able to enjoy a gamified experience, receive information about the product or link it to e-commerce from your mobile. likewise, it is possible to get data about the audience.

Led Dream had the collaboration of Broox Technologies for the development of this digital experience and with Channel4you for content creation, taking care of its creation and management.

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