Inspirational presents its edition 2022 with a new visual identity

of the 17 to the 20 next October and in a hybrid format, Inspirational 2022 Meet, through IAB Spain, speakers from different sectors to share knowledge and experiences "that go beyond advertising and digital communication".

IAB Spain, The Advertising Association, marketing and digital communication in Spain, has presented the main novelties of Inspirational '22, to be held on the 17, 18 and 20 October with face-to-face and online presentations.

"This digital industry event will be a meeting space where we can share the spirit of the Open to openness, which represents the attitude of being 'open to opening up', to arouse curiosity and to be surprised by inspiration", Explain from the organization.

David Pueyo, Head of Content & transmedia strategy at Bridges-Havas Media Group Spain and president of the Inspirational '22 working group, He says that the goal is to "focus on transformation, understood as any process that leads us irremediably to evolution and change; to be different; to broaden our perspective; to incorporate new talents and to unlearn to generate space and break prejudices. To accept that in order to move forward and open our eyes and be inspired, It is essential to transform".

Visual Transformation

The Edition 2022 Debuts a new visual identity, Developed by the agency Lady Brava together with the Inspirational working group.

"When you walk in, you're a you, But when you go out, you're someone else. An Improved You. A you in which your mind is filled with six new universes, representing in an abstract way the transformation of each room", Designates Daniel Requena, co-founder and head of art at Lady Brava.

For the development of the new visual identity, a mixed technique based on filters has been used: "The result is images of people looking towards the horizon," adds Requena, Transmitting Hope and Universes, that have been developed in 3D, based on organic forms and technological elements".

Hybrid format

The Inspirational '22 conference series will be held in a hybrid format in the coming days 17 and 18 October. In the morning, The presentations will be held in person at Cinesa Projections in Madrid and will be broadcast via live streaming, while in the afternoon they will be held in online format. The sale of tickets to attend these sessions is already enabled at the web.

Inspirational'22 will feature experts from leading companies to share, discover and understand today's digital ecosystems and opportunities from "a perspective that goes beyond advertising and digital communication".

Some of the speakers who will participate in this edition are Jordi Oñate (of Pixar); Manuel Blanes (Lobsang Zopa); Alauda Ruiz de Azúa (Director of the film Five Little Wolves); Clara Sanz López (Ministry of Education and Vocational Training of the Government of Spain); Charmaine Moldrich (Oma & Move Australia); Juan Baixeras (Audible); Melisa Álvarez (El Corte Inglés); Javier Pagán (Twitter Spain); Inés Arroyo (Laagam) or Joxe Mari Aizega (Basque Culinary Center).

With different themes, "In this way, Inspirational'22 attendees will be able to open up to new knowledge and experiences for the sake of evolution, Learning, the reinvention and innovation of this country's digital industry", Says Reyes Justribó, CEO of IAB Spain.

The next 20 In October, the Gala will be held in person. XV Edition of the Inspirational Awards at the Círculo de Bellas Artes in Madrid. All the winners will collect their trophies during the gala that will be awarded to the, For this edition, Brand new design, developed by the Lady Brava agency, based on the merger between the I Inspirational and a lamp.

The new trophy starts in the form of a quadrangular prism and rotates 180º on its axis, to end in a sphere representing the point of the I. In addition to the makeover, New trophies are more sustainable.

The Inspirational Awards Registration Deadline 2022 has been extended to the next 19 September.

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