The Moody Center designs an interactive Led videowall with SNA Displays

The installation made in the lobby shows a Led screen with audio and movement response. It has been designed with a Bold solution of interior of SNA Displays.

Moody Center is a new entertainment venue with more than 15.000 seats located on the campus of the University of Texas in Austin. Opened last April, hosts concerts, Longhorns men's and women's basketball games, family events and much more.

The Global Architecture Studio Gensler designed the place, which has an exterior façade of glass of 360 Degrees, a huge canopy to provide shade and a variety of dynamic elements to attract and immerse visitors.

One of those elements is a piece of digital art made to measure by Design Communications (Dcl) with SNA Displays Led video technology. The display wall, located in the northwest quadrant of Dell Concourse, was the result of a design and construction collaboration with Gensler's DXD team in Austin.

DCL first designed and prototyped large sections of the display wall to solve a layered assembly of light deflectors., acrylic diffuser and CNC-cut sheet metal panels to achieve the appearance desired by the design team.

"Considering the narrow configuration of the holes cut in the veneer panels, SNA Displays' full-array Led video modules were specified in place of the individual Led discs because they allowed for infinite versatility in creating content scenarios that aligned with the decorative pattern.", Says Jeff Grantz, Director of Creative Technologies at DCL.

The DCL design team coordinated with SNA Displays to provide a custom mounting structure for the Led cabinets and maximize the artistic diffusion effect..

The lobby facility features an indoor video screen SNA Displays Bold. With a pixel pitch of 10 Mm, a resolution of 288×2.016 and an area of 625 square meters, this videowall is part of an interactive design that incorporates audio and reacts to the movements of visitors.

"A challenge presented by the project was to integrate the set of infrared cameras within the wall itself", says Grantz. "These cameras were used to detect people's movements in front of the screen., which allowed Gensler's team to develop a variety of animations with gestures that help activate the space and attract visitors.".

For the project, SNA Displays customized the grid panels so that the perforated cover of the installation could be mounted in front of the Led face with a perfect fit.

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