The Ingram Micro Symposium champions proximity to the channel and business value

Meeting the expectations of gathering around 2.500 present, The wholesaler Ingram Micro has celebrated 'the most awaited reunion' at the 19th edition of its Symposium, in the Dome of the Sands of Barcelona, marked by its proximity to the channel and a value proposition that has been supported in the last year with four points more in market share.

The most awaited reunion, A clear and real message from the wholesaler Ingram Micro to celebrate live their Symposium, Your flagship event with the channel, after a two-year hiatus due to the pandemic in virtual format, "Which means a return to nature and getting off the screen", Underlines Jaume Soler, Vp. and Country Chief Executive Iberia at Ingram Micro, for which it has been inverted a 30% more than in its last edition.

Proof of this is that the expected 19th edition of the Ingram Micro Symposium has been supported by Ninety Manufacturers and registration (in the absence of official figures) of 2.500 present, meeting the expectations of the last face-to-face call in 2019, and that has been marked by "Be close to customers At a difficult time, with a quick adaptation to the circumstances and supported by our entire team," says Soler. Putting technology at your service and that this has been transmitted to the market, who has responded to us with their support, has resulted in us achieving Four more points in market share".

During this period, and as this executive stressed to the media at the Symposium, "We continue with a clear commitment to ADeliver Volume and Value with Professional Services, adding more layers to our offering to offer new business opportunities and growth".

Solution Aggregator

With this premise, the Symposium was attended by Eighteen Lectures and the novelty of Speaker Corners about Ingram Services & Solutions, as well as experience zones that incorporated manufacturers from the virtual reality and Gaming, in addition to strengthening the business of cybersecurity.

"We are in a complex market, in which collaboration is more important than competition," says Soler, And that is why we have to join forces and also be an aggregator of solutions and services. Demand is high and resources are scarce, And from our structure we can facilitate alliances, support and configure these solutions and services".

The company's focus for 2023 It is therefore based on four pillars: Solution Aggregator; Demand Generator; financial programme facilitator and information provider.

This value proposition is consolidated in the contribution of resources from business intelligence for the channel to spot opportunities, as well as in continuing to create, as has been the case in the last four years, programs and financial tools to put them at the service of the channel. In addition, the creation of competence and security service centers worldwide has been established, and serious support for the SMB channel.

In this last aspect, Miquel Santamarta, Executive sales director B2B, has pointed to the success of the SMB Machine program that Ingram initiated in 2018 and that "with the 2.0 increased by 17%, with 1.700 New customers since last May, with a total of 3.800 Registered Distributors".

A value proposition "that started from listening to the customer and offering easy access to financing and payment methods, and flexibility, What we've contributed to 75 additional millions. This channel program has been extended to the rest of the countries in Europe", Santamarta adds.

Exponential Transformation

Another important element has been the creation of a resource centre for the funds NextGen, "A consultancy work so that the channel receives the help that each project requires, where information is essential", Explains Alberto Pascual, CEO of Ingram Micro.

In addition, Pascual analysed the new industrial environment or "fourth revolution", dominated by numerous technologies and led by artificial intelligence, What we've created for Integrator Resource Centers and Centers of Excellence, as a driving force behind the exponential transformation of companies".

Another development business is virtual reality and the metaverse, in which Herminio Granero, CEO of Ingram Micro, highlighted the new interactive experience of La Pedrera-Casa Milà, used by the device Microsoft HoloLens 2, created by the wholesaler together with Bechtle and Laie Culture Experience, that combines holographic technology and virtual reality (more details on Digital AV).

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