Xilica and Magnetrón present their value offer to the AV integration market

Corporate collaboration and meeting spaces, Government and education are the axes that focus the business strategy that Xilica has relied on the distribution value proposition of magnetron in Spain, presented at an event with the AV market.

In force since last June, The Canadian audio manufacturer Xilica and the Spanish distributor magnetron have held an event in Madrid to officially present to the AV installation market, Integration and end customer Your partnership for the commercialization of the broad portfolio of communication products and solutions, for rooms of any size and classrooms, that can be deployed on top of a standard IT infrastructure.

He has pointed this out. James Knight, CEO of Xilica (in the image below), who has traveled especially for the occasion from London to be with about thirty Spanish AV integrators: "We are excited about our official launch in Spain and having Magnetron for the distribution of our IT-centric audio solutions, which reinforces our strategy to expand market share across the country and expand the global network of channel partners”.

The alliance with Magnetron "It will allow us to offer them direct support. in their projects through our engineering and product management teams," says Knight.. We believe there are great opportunities in education markets, Government and corporate demand audio solutions IT-friendly and easy to implement, to ensure an exceptional end-user experience".

This commercial and value strategy with Magnetron is based on Xilica's wide range of products, which includes ceiling speakers, Digital signal processors, Network endpoints and user interfaces, that allow resellers The ability to deploy end-to-end installed audio systems using cable, PoE and standard network infrastructure.

Jesus Pascual Lopez, commercial director of Magnetrón, does not hesitate to point out in this regard that "the addition of Xilica to our portfolio of communication products allows our distributors to offer powerful audio solutions for medium rooms, Large and specialized, in the Corporate Markets, Education and Government, that can be deployed on top of an IT and standard infrastructure take advantage of greater simplicity in design and deployment.".

Addressing integrators and installers present at the event, Pascual stressed that "through Xilica we can now offer you many more tools so that, Both you and us, Let's be more competitive, and that you see us as a Global provider of complete solutions who is always by your side for anything you need.".

An objective and value proposition that Magnetrón is already materializing with Xilica in two important projects in academic institutions in Madrid, one in the process of installation at the Rey Juan Carlos University and another at the Complutense University.

With the addition of Xilica to its product portfolio, Magnetron now closes the circle to encompass the total solution of an audio project for conference spaces, Classrooms and Government Applications, Strengthening your position as a trusted wholesaler.

In that sense, Francisco Gomez Marin, director of the Professional Division of Magnetrón, adds that "as official and exclusive importers and distributors of the Xilica brand in Spain we offer the necessary support directly with the Reseller, through our sales network, as well as technical support with our engineering department."

More and better interaction

Xilica's converged AV/IT solutions "drive interaction, eliminating poor speech intelligibility and the distraction of people talking about each other in a meeting room or classroom.", underline from the company.

In this sense, It is worth mentioning the relationship established with Sennheiser, brand that also sells exclusively in Spain Magnetrón (more details on Digital AV), with the goal of simplifying audio deployment and interoperability in the modern learning and collaboration space.

In addition, and as part of the agreement, ProAV resellers, Uc, Etc. of Magnetron have access to the benefits of Xylica One, The company's global channel program designed to improve profitability and growth, providing additional tools and incentives to drive competitive advantage.

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