Xilica and Magnetron present their value proposition to the AV market

Corporate collaboration and meeting spaces, government and education are the axes that focus the business strategy that XILICA has trusted the distribution value proposal for Magnetron In Spain, presented at an event with the AV market.

In force since last June, The Canadian Audio manufacturer XILICA and the Spanish distributor Magnetron They have celebrated an event in Madrid to officially present to the installation AV market, Integration and final customer its association for the marketing of the wide portfolio of communication products and solutions, For rooms of any size and classrooms, that can be deployed on a standard IT infrastructure.

This has been pointed out James Knight, CEO of Xillia CEO (In the lower image), Who has traveled especially for the occasion from London to be with about thirty Spanish AV integrators: “We are excited about our official launch in Spain and have Magnetron for the distribution of our AUDIO SOLUTIONS Centered on IT, that reinforces our strategy to expand the market share throughout the country and expand the global network of channel partners”.

The alliance with Magnetron "It will allow us to offer them direct support In their projects through our engineering and product management teams -Knight says -. We believe there are great opportunities in education markets, Government and corporate that demand audio solutions IT-friendly and easy to implement, To ensure exceptional experience for the end user ".

This commercial and value strategy with Magnetron is based on the wide range of Xilica products, which includes ceiling speakers, Digital Signal Processors, Red end points and user interfaces, that allow resellers The ability to display audio systems installed end -to -end using cable, POE and standard network infrastructure.

Jesús Pascual López, Magnetron commercial director, Do not hesitate to point out that “the incorporation of Xilica into our communication products portfolio allows our distributors to offer powerful audio solutions for medium rooms, large and specialized, in the Corporate markets, educational and governmental, that can be deployed on a IT infrastructure and standard take advantage of greater simplicity in design and deployment ”.

Addressing the integrators and installers present at the event, Pascual stressed that “through Xilica we can now offer you many more tools for, both you and us, Let's be more competitive, And that you see us as a global supplier of complete solutions that is always at your side for anything you need ".

A value objective and proposal that Magnetron is already materializing with Xilica in two important projects in academic institutions in Madrid, one in the process of installation at the Rey Juan Carlos University and another at the Complutense University.

With the incorporation of Xilica into its product portfolio, Magnetron now closes the circle to encompass the total solution of an audio project for conference spaces, Government classrooms and applications, strengthening its position as a trusted wholesaler.

In that sense, Francisco Gómez Marín, Director of the Professional Division of Magnetron, He adds that “as official importers and distributors and exclusively from the Xilica brand in Spain we offer the necessary support directly with the reseller, Through our sales network, as well as technical support with our engineering department. "

Greater and better interaction

Xilica "AV/IT convergent solutions" drive interaction, eliminating the bad intelligibility of the word and distraction of the people who talk about each other in a meeting room or in a classroom ”, Underline from the company.

In this sense, It should be noted the established relationship with Sennheiser, Brand that also markets exclusively in Spain Magnetron (More details in Digital off), with the aim of simplifying audio implementation and interoperability in the space for modern collaboration and learning.

Besides, And as part of the agreement, PROAV resellers, UC, etc. Magnetron have access to the benefits of Xilica One, The company's global channel program designed to improve profitability and growth, which provides additional tools and incentives to boost competitive advantage.

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