4K HDR Summit will celebrate its eighth edition in Malaga and in hybrid format

of the 14 to the 18 November, the National Digital Content Pole of Malaga will host the eighth edition of the 4K HDR Summit, that will have two face-to-face days and three in virtual format.

The latest developments in 4K technology, HDR and 8K They are once again the focus of the eighth edition of 4K HDR Summit, that will bring together in Malaga the main technical and innovation managers of the audiovisual industry.

The opening day will take place on 14 November, in face-to-face format to welcome the new partners and collaborators of the association UHD Spain, Created in January 2021 with thirty founding members to promote the development in Spain of Ultra High Definition (UHD) and which currently has Forty associated companies.

Also in face-to-face format, The day of the 15 November will feature keynote presentations on the most important events of the year in the AV environment and attendees will be able to attend exclusive demonstrations from manufacturers and developers with VR solutions, Xr, 5G and so on.

A highlight at the eighth edition of the 4K HDR Summit will be the metaverse, that in addition to being part of the agenda, It can be experienced in the exclusive demonstration area of the event.

The different technological solutions that have been successfully applied in the last twelve months in the market will be exhibited by multinationals such as Rohde & Schwarz, Hispasat, Eutelsat, Fraunhofer, Dolby, canon, Ateme, Vestel, Synamedia, among others, To which are added the reports of the consultant Omdia that collect the evolution that the market is following and that has had a great boost in AV consumption in recent years.

The 4K HDR Summit, that has the specialized digital newspaper Panorama Audiovisual as a media partner, It has been consolidated after seven editions held as the main meeting point for the main technical and innovation managers of the Spanish audiovisual.

All these issues have been what have led to Medina Media Events to extend to two face-to-face and three virtual days the format of the edition that will take place in November, to give an opportunity for all projects related to UHD worldwide to have visibility and can be shared academically by the technological community and high quality content.

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