LG transforms with digital signage the chain of fashion stores El Ganso

The project between The Goose and LG Business Solutions part with the installation in its store in Madrid of two high brightness screens in the windows and another inside of large format Ultra HD, which will be extended to the rest of the establishments in Spain.

The store on Jorge Juan Street in Madrid marks the beginning of the collaboration between the fashion clothing chain The Goose and LG Business Solutions to transform the digital image of the establishments of the Spanish brand, through the last Digital signage technology of the Korean company.

He points this out. Guillermo Calvo, ID Director of LG Business Solutions: "This alliance with El Ganso is the beginning of an ambitious project to put our cutting-edge technology in professional image at the service of the clients of one of the most powerful firms on the Spanish scene. Each of the installed screens aims to transform the experience of each user who enters one of its stores".

This visualization project for the retail environment will be progressively extended to more than one hundred establishments that this brand has in Spain, and will follow a similar equipment configuration and structure.

specifically, Store windows feature high-brightness displays, in formats of 49 and 55" depending on each establishment, of the models LG 49XS4J-B and LG 55XS4J-B, respectively, Designed specifically for installation in very bright interiors or in semi-exterior glass windows, to offer high visibility even when sunlight hits them directly.

These models of the XS4 Series offer a luminosity of 4.000 Nits and have a slim profile, Thin bezels and automatic brightness control, with ambient light detection for superior performance in bright environments and in direct sunlight (more data in Digital AV).

In this respect, Calvo highlights LG's commitment to the Energy saving in your visualization solutions: "Thanks to the integrated sensor of the automatic brightness adjustment, it is possible to reduce to 75% of consumption, a fundamental element in all sectors and, especially in retail".

These screens, that can be oriented horizontally or vertically, Integrate technology Quarter Wave Plate, that allows clear visibility when viewed through polarized sunglasses, and include the smart signage platform webOS 4.1 to display content in a synchronized and controlled manner across devices from a single central point, In addition to simultaneously transmitting off or on instructions, which results in efficient consumption.

Real-time content in Ultra HD

Each establishment will also count inside, Located behind the checkout counter, with a large format screen of the model LG 75UL3J, to offer different content at the same time of the brand in real time, with promotions and services of interest to personalize the shopping experience and improve the sales process.

This screen has a size of 75", Ultra HD resolution (3.840×2.160Q) and a brightness of 330 Nits, with a viewing angle of 178º (horizantal and vertical), offering high performance based on webOS and compatible with AV control systems.

As Guillermo Calvo explains, "In this visualization project for the stores of El Ganso we collaborate with TMM Group and with its digital signage software platform Waapiti".

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