Genelec boosts its AV growth with Kati Pajukallio and Sami Mäkinen

As AV Business Manager and Sales Manager of Genelec, Kati Pajukallio and Sami Mäkinen, respectively, will aim to get closer to "key customers" and "drive continued growth" of the company in the AV industry.

After his experience in marketing in integration companies such as Electrosonic and Audico Systems, and one year after joining Genelec, the new AV business director Kati Pajukallio coordinate the business global installation, helping to develop its international presence by developing the AV portfolio and partner network.

As part of Genelec's sales management team since 2007, specifically in the AV market, Sami Mäkinen will be responsible for the management of pre-sales and the sales portfolio in Finland, as well as local marketing partnerships, leveraging the company's expertise in the AV installation market premium in this country.

Mäkinen will work closely with the sales engineer Henri Ulmanen, who will continue with his key responsibility in the Finnish AV team, Focusing on sales channel education, technical support and internal cooperation in R+D.

"I look forward to strengthening cooperation with our fantastic global network of distributors and integrators., providing customer-oriented solutions and support together with our professional AV team", Pajukallio pointed out.

For its part, Mäkinen adds his satisfaction to continue in the Finnish team. "The connection and communication between us and partners is the key to success., And I can't wait to start building closer relationships with them.".

The Director of Business Development of Genelec, Ken Kimura, concludes that "the expertise Kati and Sami bring to the company will help us both sustain our strong AV presence in the Nordic region., as to significantly boost our global sales and marketing efforts in this industry.".

Other articles on Genelec