TD Synnex creates a new region of activity in Iberia

Paulí Amat will assume the direction of the operations of TD Synnex in Spain and Portugal, while Luis Pires will continue as director of the latter country and will expand his responsibilities to the Endpoint Solutions division.

TD Synnex has announced the creation of a new region of activity in Iberia, combining its current operations in Spain and Portugal under the direction of Paulí Amat, who was previously in charge of the activity in Spain and who has now been appointed general manager for Iberia.

Luis Pires continues as Director of Portugal and expands his responsibilities to include the regional direction of the Endpoint Solutions.

“We will focus on growing our comprehensive portfolio of solutions and services, in delivering operational excellence and enhancing our trusted relationships with the industry”, comments Paulí Amat.

Relationships with customers in each country will continue to be led by commercial directors Pilar Martín in Spain and Raúl Castro in Portugal.. The other business areas and support functions will operate from now on according to the Iberian model.

This change reflects the market trend towards Pan-Iberian business models and allows the distributor to strengthen its operations in both countries..

“Many of our largest manufacturers and partners are also adopting Iberian models, So this change helps us align more closely with them and make it easier to conduct business.”, Explains Dominique Deklerck, Senior Vice President, Benelux, TD Synnex's Iberia and Italy. “In fact, This is the culmination of a long journey, in which several of our business units and functions have operated for some time in an Iberian model, So we expect the transition to be easy..

Other articles on TD Synnex