Think and Led Dream create a Led system with anamorphic 3D content for Xiaomi

This immersive LED experience for Xiaomi 12TPro in 3D anamorphic has been designed by the agency Think and Led Dream for his campaign in Barcelona and Madrid.

Within this innovative Led structure with 2D and 3D anamorphic content created by the Think agency, in collaboration with your technology partner Led Dream, for Xiaomi You can see promotions of tourist destinations, cultural and support of different personalities, as model Nieves Álvarez, musicians like Amaral, Dvicio and Rozalen, chefs such as Jesús Sánchez and Paco Roncero and more.

From the past 14 from October to 15 November, the technology company Xiaomi presents its new smartphone in Barcelona 12T Pro through a 3D creativity projected through a spectacular digital element installed in the Diagonal Mar shopping centre in this city, which can later be seen during the month of December in Madrid.

"This type of spectacular digital canvas allows us to create a social space, creative and cultural in which pedestrians will experience and viralize 3D content", point from the company.

On these screens, the advertising of some advertisers will be broadcast, thanks to the collaboration with the company Exterior Plus, as well as showcasing a selection of works from leading museums and artists, as well as institutional content of general interest.

In addition to installation and hardware elements, Led Dream has had Channel4You, Company specialized in the creation and management of content of the same group, to tailor 2D and anamorphic 3D content from an artistic and commercial perspective.

Within the digital proposal, Channel4you has also been responsible for the design and creation of the anamorphic 3D content of the new Xiaomi 12TPro model, creating an incredible effect of depth and volume where the product itself is recreated and the accessories are revealed, that move towards the viewer, And the handset even pretends to take photos and displays the latest in 200 Mp.

Other articles on Think Agency, Channel4you, Exterior Plus, Led Dream, Xiaomi