Poly advances trends in UC and collaboration for 2023

UC and collaboration technology will be key to business activity next year, As foreseen Poly, with sustained growth that will be in the 2%.

The gradual expansion and consolidation of work in Hybrid mode will continue to drive in 2023 Deploying unified communications and collaboration solutions (Uc&C), in large, small and medium-sized enterprises, as estimated by the manufacturer Poly.

In this sense, The forecasts are that this market segment will continue to grow steadily next year, driven by "the return to normality from the business point of view and the constant commitment to the hybrid work model in organizations of all sizes", with digital transformation as a fundamental axis, supported by technology.

Poly focuses the trends that will mark this market next year in:

Investment in technological tools, that will make a difference to business success, and that has not stopped growing since the pandemic. The forecasts of the consultant Gartner Worldwide spending in the communication services category will grow by around a 2% in 2023.

In a context where hybrid work is spreading rapidly, investments in the UC segment&C are the ones that are most oriented to growth, "since they are the ones that help connect the employee with companies and customers from any geographical location".

Commitment to total and native integration: The development and expansion of the hybrid work model within companies will continue to accentuate the need to have human capital connected., increasingly geographically dispersed.

According to the consultant Idc, in 2023 Interest in these solutions will focus especially on videoconferencing technologies, collaboration and UCaaS (Unified Communications as a Service.

More and more organizations choose the main collaboration platforms as tools for the management of tasks and daily communications of work teams., and several experts agree that this boom will continue to be reflected in an increase in demand for certified CU products., that offer all the guarantees of compatibility, Image and sound quality, as well as an enhanced experience.

Seeking equity in user experience: Organizations aim to integrate remote workers, in hybrid or face-to-face format, with an egalitarian experience, where each employee has the same audio quality conditions, Video and interactivity wherever you are.

To this end, Growing interest in UC solutions&C that are easy to implement and handle. In terms of specific devices, The forecasts of the sector are that, in 2023, those that offer voice over IP and videoconferencing functionalities will continue to be the ones that take the greatest investments by organizations. likewise, Products for individual use, as UC portable speaker and audio devices will continue to be in high demand.

According to Ahmed Sousa, Head of Systems Engineering at Poly: "as a company with vast experience in the UC field&C, We continue to see a clear trend: The demand for this type of solutions does not stop growing. All company profiles, Large or SMEs, as well as in call centers and customer service, that before and during the pandemic adopted UC solutions&C, will continue to bet on transformation projects in the immediate future".

Other articles on Gartner, Idc, Poly