JCDecaux Engages Travelers at Bahrain Airport with an Anamorphic Experience

3D technology is the protagonist of this DooH support that JCDecaux Offers, Integrated by four LED screens, and that it is visible while travelers wait in the passport control area, shop in stores or approach boarding gates.

The Iconic Boutique Sky Screens are the first media resource of JCDecaux Middle East Compatible with Deep Motion Technology, Leaving a lasting impression on passengers

With a total area of 300 m2, the four LED screens that surround the control tower of the Bahrain International Airport They are making history in airport advertising. With the power of DooH technology, JCDecaux wanted to make sure advertisers and brands took full advantage of these digital signage media, providing travelers with a Immersive 3D anamorphic visual experience.

JCDecaux Bahrain is paving the way for nascent anamorphic technology at the airport, resuming what is now an increasingly global trend in OOH advertising. Deep Motion Digital 3D, o Anamorphic video, Works with a 'Forced Perspective', A technique that combines two different films into one, creating a three-dimensional illusion when viewed from a certain angle.

Boutique Sky Screens stand out at the heart of duty free and are unobstructed, which gives a visibility of 360 degrees and a minimum of 1.440 Daily Impressions. Oversized LEDs can be seen while travelers wait in the passport control area, shop at one of the many retail stores or pull up to the gates.

In addition, Arriving passengers can see the screens as they make their way to the exit. The asset doubles the illusion and reach, as it shows the advertisement on the two opposite corners, making it visible from two 'forced angles' in duty free and at the boarding gates. This attracts more viewers to the screens.

However, A memorable creative ad is what it really takes to retain passengers' attention. Viewers expect creative ad experiences to feel more engaged and entertained, especially in a long-term environment, Like the airport. 3D technology is a new form of immersion for brands to reach and communicate with their customers, making them feel excited about a new product or service.

Brands can leave their audience in awe of such innovative images and turn curiosity and enthusiasm into a successful brand recognition or drive-to-web strategy. But it also prompts viewers to share ads on their social media channels.

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